# Book-Shaped Battery Chargers The IKEA Battery Charger and Batteries Hide in Plain Sight By Michael Hemsworth | Published 2021-07-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-battery-charger References: [homecrux](https://www.homecrux.com/ikea-batteries-chargers-camouflaged-as-books/156779/) & [ikea](https://www.ikea.com/) This [IKEA](https://www.trendhunter.com/trends/sjmrke-charger) battery charger has been shown off by the furniture retailer as a [discreet solution](https://www.trendhunter.com/trends/discreet-charging-station) for users to incorporate into their working or living space without detracting visually from the overall design. The TJUGO charger is designed to look like a miniature book that will fit in well with notebooks or novels, while also looking neatly in place when on a workstation. The LADDA rechargeable batteries will now come in a muted, bluish green shade that plays on the same color as the TJUGO charger. The IKEA battery charger is priced at $25 and features eight charging slots to power up both AA and AAA LADDA rechargeable batteries, which will come in packs of four for $10. Image Credit: IKEA ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Discreet Charging Solutions:** Opportunities for companies to create discreet and visually appealing charging solutions for electronic devices. - **Hidden Tech Design:** The rise of tech design that hides its purpose in plain sight, seamlessly blending into the surrounding environment. - **Sustainable Charging Tech:** The demand for sustainable charging tech products that are environmentally friendly and cost-effective. ### Where This Applies - **Furniture Industry:** Opportunities for furniture companies to incorporate discreet charging solutions into their designs, seamlessly blending form and function. - **Technology Industry:** The need for technology companies to incorporate hidden tech design features into their products, without sacrificing functionality. - **Sustainability Industry:** The demand for sustainable charging tech products that are environmentally friendly and cost-effective, creating a neccessity for innovative and eco-friendly tech products. ## Related on Trend Hunter - [Tech-Charging Book Holders](https://www.trendhunter.com/trends/haaase-liesma-bookshelf.md) - [Battery Health Chargers](https://www.trendhunter.com/trends/linogy.md) - [Donut Phone Chargers](https://www.trendhunter.com/trends/vstmrke.md) - [Diy Battery Chargers](https://www.trendhunter.com/trends/regenbox-1.md) - [Rechargeable Battery Power Stations](https://www.trendhunter.com/trends/olight-ostation-x.md) - [Desk-Compatible Wireless Charger Pads](https://www.trendhunter.com/trends/invisible-charger.md) - [Decorative Device Chargers](https://www.trendhunter.com/trends/tricharge-wireless-charger-concept.md) - [Low-Cost Retailer Tech Chargers](https://www.trendhunter.com/trends/ikea-sjss-20w-usbc-charger.md) - [Sustainable Rechargeable Batteries](https://www.trendhunter.com/trends/paleblue-usbc-cells.md)