# Fairy Tale Textiles IKEA-UNICEF Project Benefits Indian Seamstresses and Their Families By Rafael Srur Guarilha | Published 2009-02-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ikea-and-unicef-program-helping-women-in-india References: [dezeen](http://www.dezeen.com/2009/02/06/pelle-mikkel-and-gullspira-by-hella-jongerius-for-ikea/#more-24528) & [jongeriuslab](http://www.jongeriuslab.com/site/html/work/ikea_ps_pelle_mikkel_and_gullspira/) These three textile wall hangings named Pelle, Mikkel and Gullspira are inspired by Swedish fairy tales and are a part of a project by [UNICEF](https://www.trendhunter.com/trends/2025-silver-lockit-collection) and [IKEA](https://www.trendhunter.com/trends/mvinn-collection). The goat, fox and rabbit textiles are designed by Dutch designer Hella Jongerius and made by women in India. The result is a label embroidered with the IKEA, Hella Jongerius and the name of the woman who made it. According to Jongerius' website, the IKEA-UNICEF project helps women of India to start small sewing businesses and enable their children to go to school. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 34% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Textile Entrepreneurship:** The IKEA-UNICEF project can inspire the textile industry to empower women through entrepreneurship. - **Cultural Inspiration:** More businesses can take inspiration from cultural stories and apply it in their products as a differentiation strategy. - **Sustainable Sourcing:** IKEA-UNICEF's sustainable sourcing practices can trigger more businesses to adopt similar practices for a more ethical supply chain. ### Industries Being Reshaped - **Textile Manufacturing:** Textile manufacturing companies can adopt the IKEA-UNICEF project as a model for sustainable sourcing and empowering women through small businesses. - **Home Décor:** Home décor companies can take inspiration from cultural stories and use it in their designs to create unique products for consumers. - **Non-profit:** Non-profit organizations can partner with businesses like IKEA to create social initiatives that empower women and help communities in need. ## Related on Trend Hunter - [Marginalized Artisan-Made Decor](https://www.trendhunter.com/trends/mvinn-collection.md) - [Asia-Honoring Artisanal Handmade Designs](https://www.trendhunter.com/trends/mvinn.md) - [Wildlife Conservation Decor Ranges](https://www.trendhunter.com/trends/ikea-sandlpare.md) - [Equitable Fairy Tale Books](https://www.trendhunter.com/trends/fair-tales-by-odeabank.md) - [Textile Pattern Showcasings](https://www.trendhunter.com/trends/ikea-museum-magical-patterns.md) - [Handwoven Colorful Tapestries](https://www.trendhunter.com/trends/versus-edition-one.md) - [Playful Textile Systems](https://www.trendhunter.com/trends/kvadrat-raf-simons.md) - [Artist-Designed Wool Blankets](https://www.trendhunter.com/trends/eike-konig.md) - [Handmade Ghanaian Rugs](https://www.trendhunter.com/trends/little-proba.md)