# Porcelain Beauty Portraits Natalie Shau's Iira Book Shots Series is Stunningly Diverse By Meghan Young | Published 2011-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iira-book-shots References: [behance.net](http://www.behance.net/gallery/Iira-book-shots/1145579) & [natalieshaurbonmade](http://natalieshau.carbonmade.com/) [Beauty photography](https://www.trendhunter.com/trends/still-life-1) is like an art form on its own and the [Iira Book Shots](https://www.trendhunter.com/trends/hyper-c-serum) photo series shows just why this is the case. It is often an experimentation in [hair and makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) and the creations that are explored and executed end up being wearable art that will probably never be seen on the streets but will at least make an appearance in a coffee book or two. Photographed by Vilnius, Lithuania-based Natalie Shau, the Iira Book Shots photo series is very diverse. Each image is very different from the next, yet they are all tied together thanks to a minimalist backdrop. I especially find the geometric shot in the Iira Book Shots photo series interesting because it draws on a huge fad right now in the fashion industry. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 95% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Beauty Photography:** The trend of using beauty photography as an art form creates opportunity for makeup and hair brands to innovate and showcase their products. - **Wearable Art:** The rise of wearable art in beauty photography creates disruptive innovation opportunities for fashion brands to explore new creative directions and collaborate with makeup artists and photographers. - **Minimalist Backdrops:** The use of minimalist backdrops in beauty photography presents an opportunity for production companies to create customizable and portable backdrops for on-location shoots. ### Sectors Adopting This - **Makeup and Hair Brands:** Makeup and hair brands can leverage beauty photography to showcase their products and experiment with new creative directions. - **Fashion Industry:** Fashion brands can collaborate with makeup artists and photographers to create and showcase wearable art, expanding their creative reach beyond clothing. - **Production Companies:** Production companies can innovate on portable and customizable minimalist backdrops to offer more affordable and convenient solutions for beauty photography shoots. ## Related on Trend Hunter - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [AI-Powered Portrait Studio Platforms](https://www.trendhunter.com/trends/portraius.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Origami-Inspired Porcelain Art](https://www.trendhunter.com/trends/saori-matsushita.md) - [AI Portrait Generators](https://www.trendhunter.com/trends/portraitia.md) - [Biology-Inspired Porcelain Sculptures](https://www.trendhunter.com/trends/shiyuan-xu.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)