# Pancake House Menu Expansions IHOP Launches New Choice Menu Items and Seasonal Offerings By Niko Pajkovic | Published 2022-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ihop-1 References: [businesswire](https://www.businesswire.com/news/home/20220822005022/en/IHOP%C2%AE-Introduces-Choice-Menu-Full-of-Craveable-Options-Making-it-Easier-for-Guests-to-Order-Their-Favorite-IHOP-Menu-Items-Any-Time-of-Day/?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE) & [ihop](https://www.ihop.com/en)  [IHOP](https://www.trendhunter.com/trends/ihop-menu) has announced the launch of a new lineup of Choice menu offerings, including Steakburgers, Griddle Combos, and Chicken Sandwiches. The choice menu is offered by the brand across [all IHOP dayparts](https://www.trendhunter.com/trends/anytime-tacos), enabling guests to order these new items both online and in-restaurant. In addition, the company has announced the return of two all-time favorite seasonal menu items, [Pumpkin Spice Pancakes](https://www.trendhunter.com/trends/pumpkin-cream-pancakes) and Scary Face Halloween Pancakes, which will be available starting August 22. “Through our internal research, we found that over 80 percent of IHOP orders are currently customized in-restaurant and online. With more than 20 griddle flavors on our menu, there’s a ton of choice for our guests, including our world-famous Buttermilk Pancakes, delicate crepes, and mouth-watering French toast to build into a combo of your liking,” said Kieran Donahue, Chief Marketing Officer, IHOP. Image Credit: IHOP ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Menu Expansion:** IHOP's new lineup of menu offerings presents an opportunity for restaurants to increase revenue and attract new customers by regularly updating their menu. - **Customization:** IHOP's research shows that guests highly prioritize customizing their orders, providing an opportunity for businesses to offer flexible menu options and personalized experiences. - **Seasonal Offerings:** Seasonal items like Pumpkin Spice Pancakes and Scary Face Halloween Pancakes can drive customer interest and increase sales during specific times of the year. ### Who This Affects Most - **Restaurant:** IHOP's menu expansions provide an opportunity for restaurants, especially those in the breakfast industry, to diversify their offerings and cater to a larger audience. - **Hospitality:** Customization and seasonal offerings can boost customer satisfaction and loyalty in the hospitality industry, leading to repeat business and positive word-of-mouth. - **Food Retail:** IHOP's seasonal items can inspire food retail companies to incorporate seasonal flavors and themes into products, creating new opportunities for sales and customer engagement. ## Related on Trend Hunter - [Elevated Diner Menus](https://www.trendhunter.com/trends/ihop-menu.md) - [Pumpkin Spice Pancakes Combos](https://www.trendhunter.com/trends/pumpkin-spice-pancake-combo.md) - [Indulgent Diner Waffle Menus](https://www.trendhunter.com/trends/seasonal-waffle-menu.md) - [Winter Weather Breakfast Menus](https://www.trendhunter.com/trends/ihop-holiday-menu.md) - [Biscuit-Themed Breakfast Selections](https://www.trendhunter.com/trends/ihop-3.md) - [Biscuit-Focused Breakfast Menus](https://www.trendhunter.com/trends/ihop-biscuits-menu.md) - [Pumpkin Cheesecake Pancakes](https://www.trendhunter.com/trends/maple-pumpkin-cheesecake-pancakes.md) - [All-Day Pancake Tacos](https://www.trendhunter.com/trends/pancake-tacos.md) - [Low-Cost Diner Menus](https://www.trendhunter.com/trends/ihop-value-menu.md)