# Tennis-Ball-Themed Hotel Suites IHG Presents the ‘IHG Rally Room' for Tennis Fans By Debra John | Published 2024-08-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/ihg-rally-room References: [ihg](https://www.ihg.com/content/us/en/deals/partner-offers/usopen) & [instagram](https://www.instagram.com/p/C-sQwjSug_9/?img_index=1)  IHG Hotels & Resorts introduces the 'IHG Rally Room' suite, now available at [Kimpton Hotel](https://www.trendhunter.com/trends/ihg-hotels-resorts) Eventi in New York City and Hotel Indigo Atlanta Downtown. This distinctive suite is split down the middle by a tennis court center line, with one side being green-themed and the other yellow-themed. The green side includes "bright green decor, green sneakers, and tennis-themed accessories, while the yellow side offers vibrant yellow decor, retro elements, and yellow high-tops, creating a [tennis-inspired atmosphere](https://www.trendhunter.com/trends/lacostes-activations)." The suite can be booked starting today, with stays available from August 26, limited to two-night stays during the US Open. Additionally, IHG will host installations at the US Open; visitors can unwind at the 'IHG Hotels & Resorts Racquet Bar,' situated on the terrace outside Arthur Ashe Stadium. This outdoor space provides a comfortable setting with "[specialty cocktails](https://www.trendhunter.com/trends/last-serve-bar) and a curated selection of wines by the glass, available from August 22 through September 8." Image Credit: IHG Hotels & Resorts ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 96% | Activity: 85% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Sports-themed Hotel Suites:** Hotels are catering to niche markets by offering themed suites that provide a unique and immersive experience for sports fans. - **Event-specific Room Offerings:** Introducing limited-time themed hotel rooms during major events adds an element of exclusivity and enhances the guest experience. - **Branded Experience Installations:** Branded installations at popular events offer engaging, exclusive spaces for attendees, promoting brand awareness and customer interaction. ### Where This Applies - **Hospitality:** The hospitality industry is tapping into themed experiences to differentiate their offerings and attract specific target audiences. - **Sports Tourism:** Sports tourism is being elevated with innovative lodging options that celebrate major events and offer memorable experiences for fans. - **Event Management:** Event management services are expanding to include branded activations and themed installations at high-traffic sporting events. ## Related on Trend Hunter - [Courtside Hotel Experiences](https://www.trendhunter.com/trends/bed-on-the-baseline.md) - [Premium Tournament Coaches](https://www.trendhunter.com/trends/ihg-racquet-cruiser.md) - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Glamorous Tennis-Inspired Stays](https://www.trendhunter.com/trends/game-set-sparkle.md) - [Sports-Themed Hotel Rooms](https://www.trendhunter.com/trends/stays-for-sports-fans.md) - [Elegant Sport Heritage Experiences](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea.md) - [Zesty Tennis-Inspired Cocktails](https://www.trendhunter.com/trends/the-ace-paloma.md) - [Elegant Courtside-Inspired Experiences](https://www.trendhunter.com/trends/le-cafe-lacoste.md) - [Tennis-Inspired Luxurious Event Series](https://www.trendhunter.com/trends/luxurious-event-series.md)