# Festive Hotel Decor Campaigns IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign By Kanesa D | Published 2023-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ihg-hotels-resorts References: [prnewswire](https://www.prnewswire.com/news-releases/ihg-hotels--resorts-debuts-winter-chalet-campaign-to-kick-off-cozy-season-across-its-luxury--lifestyle-hotels-302002211.html) & [ihg](https://www.ihg.com/hotels/us/en/reservation)  IHG Hotels & Resorts has unveiled an innovative seasonal campaign set to run from December 1, 2023, to February 29, 2024, at its Luxury & Lifestyle hotels in the Americas. Embracing the theme of Winter Chalet, the campaign will transform InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection, and Hotel Indigo properties into experiential winter wonderlands. Celebrity tastemakers Corey Damen Jenkins and Maren Morris have collaborated to create lobby installations, developing an array of cozy yet chic interiors and seasonal experiences. Each Winter Chalet will feature a vibrant central bar serving various seasonal beverages, providing a space for hotel guests and locals to unwind and connect. The three-month campaign promises regular programming and offers opportunities for private buy-outs, ensuring an exciting winter experience at every property within the IHG portfolio. Image Credit: IHG Hotels & Resorts ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 9% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Winter Decor:** IHG Hotels & Resorts launched an innovative seasonal campaign to transform hotels into experiential winter wonderlands. - **Celebrity Collaborations:** Celebrity tastemakers Corey Damen Jenkins and Maren Morris have collaborated to create cozy yet chic interiors and seasonal experiences. - **Community Connection:** IHG Hotels & Resorts offers a vibrant central bar as a space for hotel guests and locals to unwind and connect. ### Sectors Adopting This - **Hospitality:** IHG Hotels & Resorts embraces the theme of Winter Chalet to create unique experiences in luxury and lifestyle hotels. - **Interior Design:** Celebrity tastemakers collaborate to create cozy yet chic interiors in hotels. - **Beverage:** IHG Hotels & Resorts offers various seasonal beverages at their vibrant central bar, attracting hotel guests and locals alike. ## Related on Trend Hunter - [Festive Hotel Pop-Ups](https://www.trendhunter.com/trends/chalet-programming.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md) - [Crafted Holiday Activations](https://www.trendhunter.com/trends/loews-hotels-co.md) - [Festive Hotel Activations](https://www.trendhunter.com/trends/annual-holiday-programming.md) - [Festive Outdoor Hotel Activations](https://www.trendhunter.com/trends/winter-wonderland-activation.md) - [Holiday-Themed Hospitality Experiences](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts1.md) - [Festive Soda Brand Suites](https://www.trendhunter.com/trends/santas-suite-retreat.md) - [Curated Holiday Festivities](https://www.trendhunter.com/trends/enchanted-wonders-2025.md) - [Luxurious Holiday Experiences](https://www.trendhunter.com/trends/st-regis-toronto-holiday.md)