# Repeat Song Radio Stations iHeartRadio Will Stream Pharrell's Happy on Repeat for 13 Days By Jamie Danielle Munro | Published 2014-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iheartradio References: [mashable](http://mashable.com/2014/03/18/iheartradio-pharrell-happy/) & [onenewspage.us](http://www.onenewspage.us/n/Internet/750cnc91u/iHeartRadio-to-Stream-Pharrell-Happy-on-Endless.htm) iHeartRadio is experimenting with just how much fans love the Oscar-nominated hit Happy sung by Pharrell. The station will put the [song on repeat](https://www.trendhunter.com/trends/repeatbeats) for a total of 13 days. Yes, you read that right: listeners will have the opportunity to rock-out endlessly and feel good just by keeping [this radio station](https://www.trendhunter.com/trends/radio-optimism) on for almost two weeks. Granted, there is a strong chance some people will get sick of it after a few days, but die hard fans are sure to be pleased. The good news is that this is all being done by iHeartRadio to raise awareness for March 20th, The International Day of Happiness put on by the [United Nations Foundation](https://www.trendhunter.com/trends/day-of-play). What better way to promote than by playing a song called Happy? ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Repeat Song Radio Stations:** Creating radio stations that play a single song on repeat for an extended period of time to cater to die hard fans and raise awareness for specific events or causes. ### Who This Affects Most - **Music Streaming:** Opportunity for music streaming platforms to introduce unique radio stations that focus on playing a single song on repeat to target niche audience segments. - **Event Promotion:** Opportunity for event organizers to leverage repeat song radio stations as a promotional tool to create buzz and generate excitement for an upcoming event or cause. - **Advertising and Sponsorship:** Opportunity for brands to collaborate with repeat song radio stations for advertising and sponsorship purposes to reach a dedicated and engaged audience. ## Related on Trend Hunter - [Sneaker Culture Radio Stations](https://www.trendhunter.com/trends/nike-air-max-day-2023.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Music Streaming Snooze Features](https://www.trendhunter.com/trends/spotify-30day-snooze.md) - [Retro AI Radio Stations](https://www.trendhunter.com/trends/the-fizz-fm.md) - [Curated Music Discovery Playlists](https://www.trendhunter.com/trends/discovery-station.md) - [Streamed Custom Radio Stations](https://www.trendhunter.com/trends/youtube-music-1.md) - [Seasonal Audio Noise Tracking Aggregators](https://www.trendhunter.com/trends/seasonal-audio-noise-tracking-aggregator.md) - [Hip Hop-Focused Stations](https://www.trendhunter.com/trends/soundcloud.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md)