# Smartphone-Only Satchels The iHandbag Carries Your Mobile Phone and Nothing Else By Souzan Michael | Published 2011-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ihandbag References: [technabob](http://technabob.com/blog/2011/07/17/nothing-designs-i-handbag/) & [designnothing](http://www.designnothing.com/sub_01.html) Jin-Woog Koo, a Koren designer who is part of Nothing Design Group, has created the iHandbag, a handbag-shaped [iPhone](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets) case. Designed to allow ladies to avoid the fuss and hassle of rummaging around in their purses for their phones, the iHandbag combines the best of both worlds and is a purse that doubles as a [protective case for an iPhone](https://www.trendhunter.com/trends/vrs-design-origin). No rummaging required. Money and credit cards can also be kept in the case behind your iPhone, so there’s no need for a wallet. The cute enamel case comes in several colors and patterns to meet whatever your wardrobe needs may be. The iHandbag is also equipped with cutouts so that all the functions of a smartphone are easily accessible without removing the phone from its adorable case. The iHandbag is chic, practical and designed to make life easier for women on the go. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Smartphone Purse:** The combination of a purse and smartphone case presents an opportunity to create more practical and stylish designs. - **Minimalist Cases:** Designs that offer a minimalist approach to the classic purse have the potential to become a sustainable trend. - **Multi-functional Accessories:** The rise of multi-functional accessories such as the iHandbag presents an opportunity to develop similar products that cater to consumers' needs in simpler ways. ### Sectors Adopting This - **Fashion:** The integration of technology and fashion presents opportunities for the fashion industry to create innovative designs that cater to practical needs. - **Smartphone Accessories:** The iHandbag presents an opportunity for companies in the smartphone accessories industry to develop multi-functional cases that cater to consumers' needs for practicality. - **Sustainability:** Minimalist designs that combine practicality with style provide opportunities for companies in the sustainable fashion industry to create timeless pieces that reduce waste and cater to consumers' needs. ## Related on Trend Hunter - [Clutch Purse Smartphone Concepts](https://www.trendhunter.com/trends/honor-v-purse.md) - [Hands-Free Phone Bags](https://www.trendhunter.com/trends/nikes-phone-crossbody-bag.md) - [Smartphone-Charging Smart Wallets](https://www.trendhunter.com/trends/smartphonecharging-smart-wallets.md) - [Female-Focused Smart Wallet Solutions](https://www.trendhunter.com/trends/iclutch-smart-wallet.md) - [Card-Friendly Smartphone Cases](https://www.trendhunter.com/trends/alto-metro-leather-wallet-case.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Photographer-Targeted Phone Cases](https://www.trendhunter.com/trends/phone-cases1.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Adjustable Phone Straps](https://www.trendhunter.com/trends/phone-sling.md)