# Free-From Hair Colors Schwarzkopf Professional Igora Zero Amm Has No Ammonia or Fragrance By Michael Hemsworth | Published 2024-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/igora-zero-amm References: [happi](https://www.happi.com/contents/view_breaking-news/2024-03-25/schwarzkopf-professional-introduces-permanent-colo/) & [schwarzkopf-professional](https://www.schwarzkopf-professional.com/com/en/colour/igora/zero-amm-services.html)  [Schwarzkopf](https://www.trendhunter.com/trends/keratime) [Professional](https://www.trendhunter.com/trends/bonding-oils) Igora Zero Amm hair colors are the latest addition to the brand's product lineup formulated with a free-from profile to work well for hairdressers and their clients. The permanent hair color line is [free from both ammonia and fragrance](https://www.trendhunter.com/trends/fragrancefree), and is rated to provide true-to-tone color results for a natural-looking profile once complete. The product makes use of the Phytolipid Technology and boasts a vegan-friendly formulation that also comes in sustainable packaging. Schwarzkopf Professional Igora Zero Amm hair colors include 46 assortments to choose from, which are each crafted for use with the Igora Vibrance Activator Gel/Lotion and the Igora Royal Oil Developer. The hair dye also boasts improved color direction, coverage, and neutralization, while also providing highlight color performance with up to three levels of lift. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 14% | Activity: 22% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Free-from Hair Colors:** Innovative hair colors now feature zero ammonia and fragrance for a cleaner, more sustainable beauty choice. - **Phytolipid Technology Integration:** Utilizing Phytolipid Technology creates a vegan-friendly formulation with sustainable packaging in the hair color industry. - **Enhanced Color Direction and Coverage:** Hair dyes offering improved color direction, coverage, and highlight performance are transforming the hair care sector. ### Who This Affects Most - **Beauty & Personal Care:** The beauty industry sees a shift towards cleaner, sustainable hair color products free from ammonia and fragrance. - **Cosmetics Packaging:** Innovations in sustainable packaging for hair color products signal disruption within the cosmetics packaging industry. - **Hair Care Products:** Hair care products leveraging Phytolipid Technology for vegan formulations are driving change in the hair care products market. ## Related on Trend Hunter - [Ammonia-Free Hair Colors](https://www.trendhunter.com/trends/color-art-fresh-line.md) - [Ammonia-Free Cream Hair Dyes](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Semi-Permanent Hair Colors](https://www.trendhunter.com/trends/semipermanent-hair-colors.md) - [Nourishing Hair-Lightening Powders](https://www.trendhunter.com/trends/lightening-powder-zero.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Sensitive Scalp Haircare Solutions](https://www.trendhunter.com/trends/paul-mitchell-clear.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md)