# Sophisticated Pet Owner Editorials Igor Oussnko Photographed This Dog Lover Editorial By Vasiliki Marapas | Published 2014-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/igor-oussnko References: [behance.net](https://www.behance.net/gallery/20910903/D-A-N-D-Y) & [oussenko](http://www.oussenko.com/) Florence Welch once sang that "the dog days are over," but that doesn't seem to be the case for Natalya Rassadnikova in this editorial photographed by Igor Oussnko. In fact, the dog days might have just begun! Rassadnikova is a dedicated [dog-lover](https://www.trendhunter.com/trends/the-original-1-1). You know the type: the kind who brings their dogs with them everywhere they go, whether it's to the bank or a gourmet restaurant. Rassadnikova even goes as far as to feed her beloved pooch from her own fork! Dogs are man's best friend, and it has never been more apparent than in this [adorable editorial](https://www.trendhunter.com/trends/dog-accessories-collection) by Igor Oussnko. He was assisted by a creative team consisting of styling by Eugenia Ilina, makeup by Tanya Josovan and hair by Lena Korobova. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Sophisticated Pet Ownership:** Disruptive innovation opportunities could include luxury pet accessories, high-end pet grooming services, and personalized pet dietary plans. ### Sectors Adopting This - **Editorial Photography:** Disruptive innovation opportunities could include incorporating pets into fashion and lifestyle editorials, exploring pet-centric content creation, and partnering with pet-related brands and businesses. ## Related on Trend Hunter - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Influencer Dog Treat Collections](https://www.trendhunter.com/trends/influencer-dog-treat-collection.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Luxury Pet Accessories](https://www.trendhunter.com/trends/giobagnara.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [British Lifestyle Pet Products](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company.md) - [Hand-Decorated Dog Cookies](https://www.trendhunter.com/trends/woofkies.md)