# Elegant Heavy Metal Fashion The Editorial by Igor Oussenko for Fashionising.com By Meghan Young | Published 2013-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/igor-oussenko-for-fashionisingcom References: [fashionising](http://www.fashionising.com/pictures/b--yana-by-igor-oussenko-from-metal-to-demure-46285.html) & [oussenko](http://www.oussenko.com/) The [heavy metal theme](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket) so prevalent in the editorial by photographer Igor Oussenko for Fashionising.com might be undeniable, but the elegant elements thrown into the mix are a lot more subtle. Nevertheless, the fact that a rocker tee has been tucked into a sophisticated floor-sweeping skirt should raise some eyebrows. Starring model Yana Shmaylova, the editorial by Igor Oussenko for Fashionising.com is at once [punk and demure](https://www.trendhunter.com/trends/wildest-ones-yet). The outfits, which were styled by Gosha Kartsev, might seem incongruent at first, but upon second glance they work beautifully. Paired with bold arm tattoos by make-up artist Kate Kudrina and a retro blonde coif by hairstylist Anastasia Grozina, the wardrobe is as [feminine as it is edgy](https://www.trendhunter.com/trends/contemporary-femininity). Shot in studio, the photoshoot concentrates wholly on Shmaylova. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Elegant Heavy Metal Fashion:** The blending of contrasting styles presents an opportunity for designers to create unique fashion pieces that appeal to a diverse audience. - **Contrasting Fashion Elements:** The combination of opposing fashion elements presents an opportunity for designers to showcase their creativity and innovation in creating dynamic fashion pieces that challenge norms and trends. - **Subtle Edginess:** The use of subtle edginess in fashion can appeal to individuals who want to express their unique personalities without feeling over the top or too extreme. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore the use of contrasting fashion elements and subtle edginess in incorporating new styles into their collections, appealing to a wider audience. - **Beauty:** Beauty brands can embrace bold arm tattoos and retro hairstyles as part of their marketing campaigns, catering to individuals who are drawn to contrasting and edgy styles. - **Photography and Art:** Photographers and artists can experiment with contrasting themes and styles, creating visually stunning pieces that challenge conventional ideas of beauty and fashion. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Metallic Jewelry-Inspired Store Designs](https://www.trendhunter.com/trends/kalevala.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)