# Magnificent Makeup Masks Igor Bogun's Transcendent Fashion Photography By Marissa Brassfield | Published 2009-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/igor-bogun References: [behance.net](http://www.behance.net/Gallery/BEAUTY/202269) & [igorbogun](http://igorbogun.com/) Photographer Igor Bogun has a knack for capturing vibrant colors and exquisite beauty. This photo set features some of Bogun's recent works, all of which feature killer [avant-garde makeup](https://www.trendhunter.com/trends/biomimicry-fashion) and some seriously [fierce poses](https://www.trendhunter.com/trends/alessandro-micheles). Igor Bogun's photography brings these models to life, and the vibrant colors chosen help these images jump off the page. **Implications** - Masks are intriguing to the average consumer because they suggest disguise, which suggests escape. This is not to say that today's consumer is unhappy, it is simply a matter of seeking relief from the chaotic nature of daily life. The use of mask imagery provides consumers with a small taste of escape without the pressure of actually leaving everything behind. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Avant-garde Makeup:** Opportunity for disruptive innovation in the cosmetics industry by creating bold, artistic and unconventional makeup products and trends. - **Vibrant Colors:** Opportunity for disruptive innovation in the fashion and design industry by incorporating bold and eye-catching colors into products and campaigns. - **Escape Imagery:** Opportunity for disruptive innovation in the entertainment and leisure industry by creating immersive experiences that provide consumers with a sense of escapism and relief. ### Where This Applies - **Cosmetics:** Create avant-garde makeup products and trends that push boundaries and cater to consumers looking for unique and artistic self-expression. - **Fashion and Design:** Incorporate vibrant colors into clothing, accessories, and campaigns to capture attention and make a bold statement in the industry. - **Entertainment and Leisure:** Develop immersive experiences, such as virtual reality or themed attractions, that provide consumers with a temporary escape from their daily lives and offer a sense of relaxation and fun. ## Related on Trend Hunter - [Stunningly Bold Mirror Designs](https://www.trendhunter.com/trends/bold-mirror.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Block Puzzle Carnival Masks](https://www.trendhunter.com/trends/masquerade-mask-1.md) - [Futuristic Robotic Wearables](https://www.trendhunter.com/trends/ikeuchi-hiroto.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Colorful Standing Statement Mirrors](https://www.trendhunter.com/trends/hogai.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)