# Commercial Keyboards Ignacio Pilotto's Brand Keyboard Replaces Keys with Company Logos By Tisah Tucknott | Published 2009-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/ignacio-pilotto-brand-keyboard References: [noquedanblogs](http://noquedanblogs.com/diseno/brand-keyboard/) & [gearfuse](http://www.gearfuse.com/brand-keyboard-types-your-way-to-capitalism/#more-15125) Brands and logos have seemed to have taken over our lives, and The Brand Keyboard embraces this new direction. Created by Ignacio Pilotto, [keys are replaced](https://www.trendhunter.com/trends/esc-keys) with company logos from Barbie to [Nike](https://www.trendhunter.com/trends/nike-and-fortnite). The Brand Keyboard allows us to recognize logos instead of our own alphabet. Do you think you could recognize all these brands if they covered your keyboard? **Implications** - Advertising has become omnipresent in today's brand-centric world; to poke fun at this phenomenon, product designers are creating novelty items that focus heavily on popular brands and global branding. In this example, the designer has replaced the letters of the alphabet with company logos; that the keyboard remains intuitive is a testament to the saturation of advertising. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Brand-centric Design:** Product designers are creating novelty items that heavily focus on popular brands and global branding, creating opportunities for brand-centric design innovations. - **Logo Recognition:** The replacement of keys with company logos on keyboards reflects the increasing prominence of logos in daily life, highlighting the potential for logo recognition technologies and applications. - **Advertising Saturation:** The saturation of advertising is exemplified through the replacement of alphabet letters with company logos on keyboards, demonstrating the need for disruptive innovation in advertising strategies. ### Who This Affects Most - **Product Design:** The rise of brand-centric design in novelty items and consumer products opens up opportunities for product designers to create innovative experiences that heavily incorporate popular brands and global branding. - **Technology:** The trend of logo recognition and the potential for logo recognition technologies and applications creates opportunities for technology companies to develop innovative solutions in the field of visual recognition and branding. - **Advertising and Marketing:** The prevalence of advertising saturation and the need for disruptive innovation in advertising strategies presents opportunities for the advertising and marketing industry to adopt innovative approaches in capturing consumers' attention in a brand-centric world. ## Related on Trend Hunter - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md) - [Experimental Custom-Designed Keyboards](https://www.trendhunter.com/trends/edglrd-x-higround.md) - [Customizable Designer Keyboards](https://www.trendhunter.com/trends/creator-board.md) - [Purpose-Built Creator Keyboards](https://www.trendhunter.com/trends/monogram-keyboard.md) - [Electronic Ink Keyboard Peripherals](https://www.trendhunter.com/trends/gauge-keyboard.md) - [Modular Hexagonal Cap Keyboards](https://www.trendhunter.com/trends/kbird-spec-project.md) - [Collaborative Translucent Keyboards](https://www.trendhunter.com/trends/prix-workshop.md) - [Coding Newbie Keyboard Concepts](https://www.trendhunter.com/trends/hello-world-keyboard.md) - [Olive-Oil-Themed Keyboard Collabs](https://www.trendhunter.com/trends/yahoo-x-graza.md)