# Fully Customized Coolers Igloo Custom Lets Customers Personalize Their 7-Quart Little Playmate By Laura McQuarrie | Published 2025-07-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/igloo-custom References: [businesswire](https://www.businesswire.com/news/home/20250717267099/en/Igloo-Launches-Customization-Program-for-Customers-to-Make-It-Cooler-with-Their-Own-Designs) & [igloocoolers](https://www.igloocoolers.com/pages/igloo-custom)  Igloo customers have long been asking for a way to enjoy trusted favorites while expressing their taste and creativity, and [Igloo Custom](https://www.trendhunter.com/trends/personal-cooler) is a new personalization program that lets customers create unique products that reflect their style. With this tool, for the first time, customers can make the [Little Playmate](https://www.trendhunter.com/trends/sanrio-cooler) cooler and [select drinkware](https://www.trendhunter.com/trends/sunnies-studio) their own with text, photos and/or graphics. With the Little Playmate cooler, beloved since 1971, customers can choose a base color, add custom-designed decals across all four sides of the tent-top lid, select template fonts and patterns, and more. "The option to customize our world-famous Playmate cooler has been one of the most requested features from customers, and it’s thrilling to finally offer this alongside our fan-favorite drinkware options," said Jeff Diamond, Head of Product Development at Igloo, "With Igloo Custom, you're not just making it yours, you're making it cooler." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 7% | Activity: 7% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Why This Trend Is Growing - **Personalization Boom:** The rise of personalized consumer goods is driving a shift towards more customizable products, catering to individual expressions and unique preferences. - **Heritage Product Revitalization:** Converging modern personalization features with classic products revitalizes heritage brands, allowing them to engage with a new generation of consumers. - **Interactive Shopping Experiences:** Consumers increasingly seek interactive and engaging shopping experiences that allow them to co-create and have a hand in designing their purchases. ### Industries Being Reshaped - **Customizable Merchandise:** Retailers specializing in customizable merchandise leverage consumer desire for personalization by empowering them to purchase items uniquely tailored to their tastes. - **Outdoor Recreation Products:** The outdoor recreation industry benefits from personalized offerings, allowing enthusiasts to equip themselves with gear that reflects their individual style while maintaining functionality. - **Digital Printing Technology:** Advancements in digital printing technology enable efficient on-demand customization, opening new avenues for product personalization across various markets. ## Related on Trend Hunter - [Heavy-Duty Personal Coolers](https://www.trendhunter.com/trends/personal-cooler.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md) - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Speaker-Equipped Retro Coolers](https://www.trendhunter.com/trends/kooltunes.md) - [Halloween Flick-Inspired Coolers](https://www.trendhunter.com/trends/drinks-cooler.md) - [Ice-Free Compression Coolers](https://www.trendhunter.com/trends/igloo-icf-series.md) - [Branded Celebratory Coolers](https://www.trendhunter.com/trends/sanrio-cooler.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md)