# Walnut Scalp Scrubs IGK is Now Offering a Cleansing and Purifying Scalp Scrub By Mishal Omar | Published 2017-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/igk References: [sephora](http://www.sephora.com/low-key-cleansing-walnut-scalp-scrub-P421942) IGK is a hair care brand that is now offering its new Low Key Cleansing [Walnut Scalp](https://www.trendhunter.com/trends/artist-color-crayon) Scrub – an exfoliant that was designed specifically for the scalp and hair. The product was formulated for every type of hair, whether that be straight, wavy, curly or coiled. It offers a [soothing and cooling effect](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil) that counters any irritants that exist in the various chemicals people put on their hair, as well as the pollution it is exposed to daily. The walnut-based IGK scrub is also able to exfoliate the scalp to remove dead skin cells and enhance blood circulation – a feature that is particularly important in the summer months when oil and sweat tend to produce in excess on many people's scalps. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Scalp Health Products:** The rise of scalp-focused products like IGK's Scalp Scrub presents an opportunity for innovation in the hair care industry to cater to consumers seeking overall scalp health. - **Natural Exfoliants:** The use of natural exfoliants, such as walnut-based scrubs, provides an opportunity for companies to capitalize on the growing demand for sustainable and eco-friendly beauty products. - **Summer Scalp Care:** The need for scalp care products that address oil and sweat production during the summer offers an opportunity for brands to develop innovative solutions for seasonal scalp concerns. ### Where This Applies - **Hair Care:** Hair care companies can explore the development of scalp-focused products to meet the increasing demand for overall scalp health and care. - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of natural exfoliants by introducing more sustainable and eco-friendly scalp and skincare products. - **Wellness and Personal Care:** Wellness brands can tap into the growing market for summer scalp care by offering innovative solutions that address oil and sweat build-up on the scalp in hot weather. ## Related on Trend Hunter - [Scalp-Refreshing Haircare Products](https://www.trendhunter.com/trends/malibu-c-scalp-scrub.md) - [Ayurvedic Foaming Scalp Scrubs](https://www.trendhunter.com/trends/foaming-scalp-scrub.md) - [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md) - [Two-In-One Scalp Detox Treatments](https://www.trendhunter.com/trends/scalp-detox-scrub.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Jelly Scalp Cleansers](https://www.trendhunter.com/trends/scalp-detox-jelly-cleanser.md) - [Exfoliating Scalp Massagers](https://www.trendhunter.com/trends/scalp-massagers.md) - [Nourishing Scalp Repair Kits](https://www.trendhunter.com/trends/briogeo-scalp-saviors.md)