# High Stakes Beer Ads Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game By Grace Mahas | Published 2023-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/igh-stakes-beer-ad References: [prnewswire](https://www.prnewswire.com/news-releases/coors-light-and-miller-lite-announce-first-ever-high-stakes-ad-for-the-big-game-301733052.html)  [Coors Light](https://www.trendhunter.com/trends/coors-light-coors-light) and Miller Lite, two beer brands under [Molson Coors Beverage Company](https://www.trendhunter.com/trends/paint-your-pint-competition), have announced a first-of-its-kind advertising campaign for the upcoming NFL championship game. The "High Stakes Beer Ad" contest offers fans the chance to predict every detail of the beer giants' commercial for a chance to win a share of the $500,000 prize pool. Molson Coors and DraftKings, the platform hosting the contest, have filmed multiple different endings to keep the outcome of the ad a secret, even from [Molson Coors'](https://www.trendhunter.com/trends/molson-coors-santa) CEO. The contest is free to play and open to people 21 years and older across the United States, excluding Virginia, until February 12th at 3:30 PM ET. The winners will be announced the following morning. This marks Molson Coors' return to the big game after being prevented from advertising during the national broadcast for over 30 years due to a competitor's exclusivity agreement. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 98% | Activity: 99% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising Campaigns:** Brands can roll out interactive ad campaigns with user-generated content to boost consumer engagement - **Gamification Marketing:** Marketers can gamify product promotions to generate excitement, drive engagement, and increase brand advocacy - **Crowdsourcing Ads:** Crowdsourcing ad campaigns can tap into the creative power of online communities to generate unique content, brand loyalty, and buzz ### Industries Being Reshaped - **Beverage:** Beverage companies can leverage interactive campaigns to engage consumers and stand out in a crowded market - **Sports:** Sports teams and leagues can benefit from gamification marketing by creating interactive experiences that boost fan engagement and loyalty - **Gaming:** Gaming companies can expand their customer base and create buzz by partnering with brands to gamify product promotions and run interactive contests ## Related on Trend Hunter - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Canadian Beer Train Debuts](https://www.trendhunter.com/trends/coors-light-chill-train-1.md)