# Cult Movie Rap Tributes The Iggy Azalea 'Fancy' Video is a Throwback to the 90s & 'Clueless' By Laura McQuarrie | Published 2014-03-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/iggy-azalea-fancy References: [style.mtv](http://style.mtv.com/2014/03/04/iggy-azalea-fancy-look-by-look/) & [fuse](http://www.fuse.tv/videos/2014/03/iggy-azalea-charli-xcx-clueless-fancy-video) The Iggy Azalea 'Fancy' video has been absolutely blowing up online as of late, particularly because Azalea has styled her latest music video to almost be a shot-for-shot remake of the 90s [cult movie Clueless](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1). In the video, Azalea dons [Chanel](https://www.trendhunter.com/trends/claudia-schiffer-barbie) jumpers, Betsey Johnson robes, Alexander Wang bras and Calvin Klein t-shirts that hit Cher's style spot on. To get dressed, instead of a computer, Azalea scrolls through the options in her closet via a modern tablet. However, the rest of the music video looks like it came right out of the 90s. The production was so extensive, it even involved clothing 250 extras and all of the filming actually took place in the school Clueless was originally shot. One of the best looks from the video is when Azalea wears a [yellow-plaid skirt and blazer](https://www.trendhunter.com/trends/heydude-x-mean-girls), which makes her look almost identical to Cher. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Vintage Fashion Revival:** The popularity of the Iggy Azalea 'Fancy' video demonstrates a growing interest in recreating and modernizing classic fashion styles. - **Pop Culture Nostalgia:** The resurgence of Clueless-inspired content, such as the Iggy Azalea 'Fancy' video, shows a market for nostalgic pop culture references. - **Hip-hop Homages:** The trend of hip-hop artists paying tribute to cult movies through their music videos presents opportunities for collaboration between the entertainment and fashion industries. ### Where This Applies - **Fashion:** The Iggy Azalea 'Fancy' video highlights a potential opportunity for fashion brands to tap into the popularity of vintage 90s styles. - **Entertainment:** The success of the Iggy Azalea 'Fancy' video suggests that incorporating popular culture references in music videos can enhance audience engagement. - **Media:** The trend of paying homage to cult movies through music videos presents an opportunity for media outlets to create content exploring the cultural significance of these references. ## Related on Trend Hunter - [Retro Film-Inspired Dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll.md) - [Filmic Fashion Dolls](https://www.trendhunter.com/trends/bratz-x-clueless.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md)