# Discreet iDevice-Like Containers The iFlask Cleverly Holds 5oz of Beverage in a Faux Phone Design By Michael Hemsworth | Published 2013-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/iflask References: [coolmaterial](http://coolmaterial.com/home/iflask/) & [goiflask](http://goiflask.com) Those who love their [flask and smartphone](https://www.trendhunter.com/trends/whitt-flashlight) are sure to be pleased with the iFlask, which transforms a traditional liquor carrier into a discreet, phone-like container. The iFlask can hold 5oz of liquid within and looks almost identical to a standard [iPhone](https://www.trendhunter.com/trends/builtin-phone-mount). Made using a polycarbonate and stainless steel frame, the iFlask is sure to please sneaky individuals who might want to use the container to bring booze with them to locations they shouldn't. On the other hand, the iFlask makes a great gift for someone who appreciates clever design because it's only after close inspection that you'll be able to notice that the container isn't a working phone. A collapable funnel comes bundled with the iFlask and can be pre-purchased from the [iFlask homepage](http://goiflask.com). ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Discreet Beverage Containers:** Opportunity for creating innovative beverage containers that mimic everyday objects for discreet consumption. - **Faux Technology Design:** Potential for designing products that imitate popular tech gadgets with hidden features or functions. - **Sneaky Personal Accessories:** Increasing demand for inconspicuous accessories that serve alternative functions beyond their initial appearance. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity: Develop packaging solutions that disguise beverages in ordinary objects to bypass restrictions or avoid suspicion. - **Consumer Electronics:** Disruptive innovation opportunity: Create tech-inspired products that appear normal but offer hidden functionalities for added convenience or privacy. - **Fashion Accessories:** Disruptive innovation opportunity: Design accessories with dual purposes, catering to individuals seeking subtle functionalities or concealed features. ## Related on Trend Hunter - [Flask Phone Cases](https://www.trendhunter.com/trends/flask-phone-case.md) - [Minimalist Metallic EDC Flasks](https://www.trendhunter.com/trends/corkcicle-cool-flask.md) - [Insulated Music-Playing Flasks](https://www.trendhunter.com/trends/vssl-insulated-flask.md) - [Leakproof Adventurer Flasks](https://www.trendhunter.com/trends/yeti-flask.md) - [Football-Shaped Flasks](https://www.trendhunter.com/trends/jameson-football-flask.md) - [Hot Sauce Flasks](https://www.trendhunter.com/trends/fiesta-flask.md) - [Handcrafted Collaboration Flasks](https://www.trendhunter.com/trends/shinola-x-vermont-copper-flask.md) - [Sleek Elevated Flat-Shaped Flasks](https://www.trendhunter.com/trends/watr.md) - [Ultra-Customizable Water Bottles](https://www.trendhunter.com/trends/sunnies-flask.md)