# Mustang Cologne How Much Do You Like The New Car Smell? By Going Like Sixty | Published 2007-05-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/if-you-love-the-new-car-smell-try-mustang References: [autoblog](http://www.autoblog.com/2007/05/08/do-you-smell-fastback-estee-lauder-announces-mustang-cologne/) If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with [Ford](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc) to "bring the Mustang man to life." How? With a [cologne spray](https://www.trendhunter.com/trends/the-colognes-by-ds-durga), of course." Smells delicious. **Implications** - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Car Branded Consumer Products:** There is an opportunity for companies to expand their product lines by creating non-automotive products linked to specific car brands. - **Personalized Fragrances:** The use of personalized fragrances in branding promotions can create a unique brand image for customers. - **Nostalgia Marketing:** Nostalgia-driven marketing campaigns, such as the use of the beloved new car scent, can tap into consumers' emotions and increase brand loyalty. ### Sectors Adopting This - **Perfume and Fragrance:** The perfume industry can explore opportunities to create personalized fragrances that embody a sense of nostalgia for specific brands. - **Automotive:** The automotive industry can expand into non-automotive markets by collaborating with companies to create branded consumer products such as colognes or other fashion accessories. - **Marketing and Advertising:** Marketing companies can use the concept of nostalgia and branding to create effective marketing campaigns that generate brand loyalty. ## Related on Trend Hunter - [Automotive Brand Racing Perfumes](https://www.trendhunter.com/trends/nissan-smell-my-dust.md) - [Mood-Altering Automotive Fragrances](https://www.trendhunter.com/trends/bmw-fragrances.md) - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Sustainable Automotive Scents](https://www.trendhunter.com/trends/mercedesmaybach-haute-parfumerie-collection.md) - [Opulent 90s Era Colognes](https://www.trendhunter.com/trends/ranger-station-rich-90s-dad.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Car Fragrance Vending Machines](https://www.trendhunter.com/trends/carfume-vending-machine.md) - [Collaboration Automotive Soap Ranges](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md)