# Musical PSA Print Ads The MTV 'If You, Drink Don't Drive' Campaign Encourages the Arts By Allison Love | Published 2010-08-26 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/if-you-drink-dont-drive References: [adsoftheworld](http://adsoftheworld.com/media/print/mtv_if_you_drink_dont_drive_3) & [mtv](http://www.mtv.com) The newest [anti-drunk-driving campaign](https://www.trendhunter.com/trends/sober-chic) comes from [MTV](https://www.trendhunter.com/trends/to-hell-with-mtn-dew-flamin-hot) with their 'If You Drink, Don't Drive' print ads. Giving you different options on what to do after drinking, these prints ensure that you steer clear of the wheel. The ads feature various people in the background [playing piano, singing and playing guitar](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign) to demonstrate their point. These MTV 'If You Drink, Don't Drive' ads are a great way to target a younger target audience to stop drinking and driving. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Anti-drunk-driving Campaigns:** Using artistic expressions to communicate an important message - **Targeting Younger Audiences:** Designing ads that appeal to millennials and Gen Z - **Multi-channel Advertising:** Combining different media platforms to spread awareness ### Where This Applies - **Advertising:** Opportunities for creatives to make an impact in public safety campaigns - **Music Industry:** Collaborating with campaigns to promote social responsibility among youth - **Alcoholic Beverage Industry:** Partnering with anti-drunk-driving campaigns to promote responsible drinking ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md)