# Grating Cards When You Can't Say Something Nice By thischick | Published 2007-03-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/if-you-cant-say-something-nice-send-a-card References: [lifelounge](http://www.lifelounge.com/gratingcards/) & [lifelounge](http://www.lifelounge.com/gratingcards/) When you just can't say anything nice, send it in a card. [Grating Cards](http://www.lifelounge.com/gratingcards) based in Australia makes greeting cards for those of you who just want to be brutally honest with the people you care about. These cards are not for the faint of heart as they are not sugar-coated, politically correct niceties to send to your best friends. Rather, they are literary hand grenades designed to tell that special someone what they probably already know, but need reminding. What else would you expect from a company whose motto is: 'Why can't you tell someone they're a c*nt? Hallmark don't think anyone are c*nts, but we certainly do.' ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 66% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Brutal Honesty:** The trend of embracing brutal honesty in communication, as seen in the popularity of Grating Cards, presents opportunities for businesses to develop products and services that cater to people who value candid and straightforward messaging. - **Anti-political Correctness:** The rise of anti-political correctness sentiment, exemplified by Grating Cards' rejection of sugar-coated language, creates an opportunity for businesses to cater to individuals who appreciate unfiltered and direct communication. - **Unconventional Greeting Cards:** The demand for unconventional greeting cards like those offered by Grating Cards showcases the opportunity for businesses to tap into the market of consumers seeking unique and edgy ways to express themselves. ### Where This Applies - **E-commerce:** The e-commerce industry can seize the opportunity to provide a platform for the sale and distribution of brutal honesty and anti-political correctness greeting cards, serving a niche market of customers who want to express themselves authentically. - **Stationery:** The stationery industry can explore disruptive innovation by introducing a line of unconventional greeting cards that challenge traditional notions of politeness, appealing to consumers who desire a more bold and unconventional way of communicating. - **Social Media:** Social media platforms can capitalize on the trend towards brutal honesty and anti-political correctness by providing digital spaces where individuals can send and share edgy and unfiltered messages, tapping into the desire for authentic expression. ## Related on Trend Hunter - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Cash-Gifting Greeting Cards](https://www.trendhunter.com/trends/hallmark-venmo-cards.md) - [Personalized Video Greeting Cards](https://www.trendhunter.com/trends/video-greeting-cards.md) - [Festive Digital Musician Greetings](https://www.trendhunter.com/trends/creatacard-greetings.md) - [Insulting Card Games](https://www.trendhunter.com/trends/winsults-roasting-card-game.md) - [Ranch-Filled Holiday Cards](https://www.trendhunter.com/trends/hidden-valley-ranch-holiday-card.md)