# Role-Reversal Ad Comparisons If Women's Roles in Ads Were Played by Men Shows Sexism By Jamie Danielle Munro | Published 2014-03-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/if-womens-roles-in-ads-were-played-by-men References: [psfk](http://www.psfk.com/2014/03/gender-role-reversal-ads.html) & [youtube](http://www.youtube.com/watch?v=2SrpARP_M0o) If Women's Roles in Ads Were Played by Men is a parody done by BuzzFeed Yellow that shows just how much sexism is still prominent in the media today. The hilarious video uses split screen techniques and replaces the females in original ads with men. The result is a [side-by-side comparison](https://www.trendhunter.com/trends/doves-super-bowl-ad) as to just how ridiculous it looks when men role around the sand to [promote a sandwich](https://www.trendhunter.com/trends/burger-kings-new-campaign). Some might argue that women are just naturally sexier than men, but this naturalization effect could just be because people are so used to women being portrayed this way. If Women's Roles in Ads Were Played by Men does a great job of bringing the [sexist nature of most commercials](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) to light. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 31% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Gender Stereotype Disruptors:** Companies can disrupt traditional gender stereotypes in advertising and marketing by intentionally casting non-traditional actors for roles that contradict traditional gender roles. - **Inclusive Advertising:** Companies can include a diverse range of genders, races, body types, and backgrounds in their advertising campaigns to represent and celebrate all people. - **Humor in Social Issues:** More companies are using humor as a way to address serious social issues, like sexism, and bring attention to important topics in a non-threatening and relatable way. ### Industries Being Reshaped - **Advertising:** Advertising agencies and brands can disrupt traditional gender stereotypes in ad campaigns in order to create more inclusive and diverse messaging. - **Marketing:** Marketing teams can work to create messaging that accurately represents all types of people and avoids perpetuating harmful stereotypes, while still being effective in reaching target audiences. - **Social Media:** Social media platforms and influencers can use humor to bring attention to important social issues, like sexism, and encourage conversations on important topics. ## Related on Trend Hunter - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Health Engagement Disparity Campaigns](https://www.trendhunter.com/trends/function-health.md) - [Men-Focused Mental Health Campaigns](https://www.trendhunter.com/trends/betterhelp-1.md) - [Gender-Based Violence Awareness Films](https://www.trendhunter.com/trends/my-friend-max-hate.md)