# Dangerous Weaponry Shoots 'If Looks Could Kill' by Sean Armenta Means Risky Business By Allison Love | Published 2010-08-30 | Updated 2010-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/if-looks-could-kill References: [behance.net](http://www.behance.net/gallery/The-Looks-That-Kill/674379) & [behance.net](http://www.behance.net/seanarmenta) 'If Looks Could Kill' by Sean Armenta is a [serious photoshoot](https://www.trendhunter.com/trends/alessandro-micheles), featuring some [dangerous-looking men](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) with some serious weapons. Armenta manages to make these men look dangerous even while modeling with an umbrella. However, it could be the dungeon-esque background and chains which create such an illusion. I love the gloomy feel of this photoshoot, combining the [horror movie theme](https://www.trendhunter.com/trends/urban-decay-x-m3gan) with a touch of class. 'If Looks Could Kill' by Sean Armenta is undeniably strangely alluring. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 45% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Weapon-inspired Fashion:** Fashion companies can create clothing and accessories inspired by dangerous weapons to create a rebellious and edgy style. - **Dark Aesthetic:** Brands can use the horror movie theme to market to the goth and emo subcultures. - **Dangerous Men Advertising:** Advertisers can use dangerous-looking men with weapons in their campaigns to evoke feelings of excitement and danger. ### Sectors Adopting This - **Fashion:** Fashion brands can create a new line inspired by dangerous weaponry and appeal to edgy and rebellious consumers. - **Entertainment:** The horror movie theme can be used to attract goth and emo subcultures to films, TV shows, and video games. - **Marketing and Advertising:** Advertisers can create daring campaigns using images of dangerous-looking men with weapons to promote excitement and intrigue. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)