# Morbid Video Apps The 'If I Die' Facebook Application Lets You Record Final Words Just in Case By Carly Foy | Published 2011-05-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/if-i-die References: [adrants](http://www.adrants.com/2011/05/facebook-death-app-hunts-down-live.php) & [ifidie.net](http://ifidie.net/) The 'If I Die' Facebook application is morbidly smart. The application simply asks the user to record a message for loved ones to be released when he dies in real life. Once recorded, he is asked to select a few trusted friends to be responsible and make sure the video sees the light. The application has been making a splash around the web with its paperless campaign. The campaign uses check-in services such as FourSquare and calls the user, warning her that death can happen at any time. Without paying a dime for advertising, the 'If I Die' application has received much media coverage. The application itself may be morbid, but with its location-stalking campaign, it has gained an 800% increase in users. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Digital Afterlife Planning:** 'If I Die' App allows for recording and sharing digital messages after users pass away. - **Location-based Death Awareness Campaigns:** 'If I Die' App uses check-in services like Foursquare to remind users of their mortality. - **Morbid Social Media:** 'If I Die' App capitalizes on the interest in sharing end-of-life messaging on social media platforms. ### Who This Affects Most - **End-of-life Planning Services:** The 'If I Die' app and its success indicate a potential market for digital estate planning services. - **Location-based Marketing:** Companies could use location-stalking campaigns to deliver targeted messages and promotions. - **Social Media Platforms:** Other social media platforms can look to build on the trend of digital legacy planning to boost engagement and user numbers. ## Related on Trend Hunter - [Important Sharing Apps](https://www.trendhunter.com/trends/the-finhapp.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Posthumous File Sharing](https://www.trendhunter.com/trends/bequeath.md) - [Private Family Media Apps](https://www.trendhunter.com/trends/lalo.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [Digital Legacy Storybooks](https://www.trendhunter.com/trends/autobiographer.md) - [AI Posthumous Digital Communication](https://www.trendhunter.com/trends/continyou.md) - [Social Video Reaction Apps](https://www.trendhunter.com/trends/seen-app.md) - [Grief-Focused Voicemail Solutions](https://www.trendhunter.com/trends/missed-calls.md)