# Hunting-Themed Rustic Fall Fashion Reese Cooper Preps for FW20 with the If a Tree Falls Capsule By Amy Duong | Published 2020-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/if-a-tree-falls References: [hypebeast](https://hypebeast.com/2020/9/reese-cooper-if-a-tree-falls-fall-winter-2020-collection-drop-hbx-shop) & [hbx](https://hbx.com/men/brands/reese-cooper?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=mens-2020-9-6231-reese-cooper-sep19-referral&utm_content=text-placement-editorial-post) Reese Cooper unveils the 'If the [Tree Falls'](https://www.trendhunter.com/trends/wonders-of-the-wood) collection for the Fall/Winter 2020 season designed with inspiration drawn from the beauty of the great outdoors. It was debuted originally during Paris Fashion Week and offers silhouettes that perfectly ease into the colder seasons. The seasonal range unveils items such as a [sherpa fleece jacket](https://www.trendhunter.com/trends/fall-and-winter-line) done in a cream hue detailed with green nylon ripstop panel accents that can be found by the funnel neck and the pockets. Another standout design in the seasonal selection is the 'Hunting [Division](https://www.trendhunter.com/trends/coffee-mate-caramel-apple-crisp)' jacket that boasts a gray color with Americana detailing throughout. This includes branding at the front and back that reads "ECI Trading Co." and a Western-style print at the back. Image Credit: HBX ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 71% | Activity: 11% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Rustic Fall Fashion:** The If a Tree Falls Capsule by Reese Cooper showcases rustic fall fashion with outdoor-inspired designs. - **Sherpa Fleece Jackets:** The If a Tree Falls Capsule by Reese Cooper includes sherpa fleece jackets with green nylon ripstop panel accents. - **Americana Detailing:** The 'Hunting Division' jacket from the If a Tree Falls Capsule by Reese Cooper highlights Americana detailing with Western-style prints and branding. ### Industries Being Reshaped - **Fashion:** The If a Tree Falls Capsule by Reese Cooper introduces rustic fall fashion trends for the fashion industry. - **Outdoor Retail:** The If a Tree Falls Capsule by Reese Cooper offers outdoor-inspired designs for the outdoor retail industry. - **Apparel Manufacturing:** The If a Tree Falls Capsule by Reese Cooper presents opportunities for apparel manufacturing with its sherpa fleece jackets and Americana detailing. ## Related on Trend Hunter - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md)