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# Sculptural Scarecrow Styles
These Ieva Uzkurataite Designs Take Inspiration From Nature

By Jana Pijak | Published 2012-10-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ieva-uzkurataite
References: [designscene.net](http://www.designscene.net/2012/10/ausra-osipaviciute-ieva-uzkurataite.html) & [ievau.visiems.lt](http://www.ievau.visiems.lt/)

These Ieva Uzkurataite womenswear designs take inspiration from our natural world. From leaves and trees to bodies of water, these scarecrow resembling styles aim to push the boundaries of traditional fashion.

Straying far from convention, the innovative designer's pieces employ a great amount of [intricate details](https://www.trendhunter.com/trends/organicinspired-jewelry) and are impeccably constructed. The brand's in-studio lookbook stars Image Group model Meda, who is captured by the lens of photographer Ausra Osipaviciute. Meda wears [voluminous silhouettes](https://www.trendhunter.com/trends/transhabit-collection), leaf-mimicking leathers and fish fin-resembling frocks. Beauty artist Greta Babarskaite gives the model a subtle makeup look that is effortlessly elegant.

These Ieva Uzkurataite creations showcase the fearless designer's signature style. Inspired by past generations' obsessions with birds, she creates [modern period pieces](https://www.trendhunter.com/trends/paranoid-fw25) that reference the past while paving the way for the fashion future.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 67% | Activity: 61% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Nature-inspired Fashion:** Designs taking inspiration from nature are pushing the boundaries of traditional fashion.
- **Intricate Detailing:** Intricate details and impeccable construction are becoming more prominent in fashion design.
- **Modern Period Pieces:** Designers are creating modern variations of historical fashion styles.

### Sectors Adopting This

- **Fashion Design:** The fashion industry should consider incorporating inspiration from nature as a way to create new and innovative designs.
- **Beauty:** Beauty industry professionals may benefit from creating makeup and beauty looks that complement intricate and detailed fashion designs.
- **Photography:** Photographers and videographers could explore creative ways to showcase and capture the details of these intricate designs in lookbooks and ad campaigns.

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