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# Cinnamon Roll Curls
Ieva Laguna for Vogue Russia Sports a Bold Bouffant

By Luisa Amanda Gomes | Published 2010-04-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ieva-laguna
References: [fashionising](http://www.fashionising.com/pictures/b--Ieva-Laguna-bold-bright-for-Vogue-Russia-3705.html) & [vogue.ru](http://www.vogue.ru/)

Ieva Laguna appears bold and beautiful for her editorial in [Vogue](https://www.trendhunter.com/trends/nft-collection2) Russia's latest publication. Captured by photographer Matt Irwin, he had the pleasure of shooting Ieva Laguna garbed in [fantastic fun ensembles](https://www.trendhunter.com/trends/contemporary-femininity) that seem to take inspiration from the popular television series 'Mad Men.'

Sporting a bouffant wig of heavily structured cinnamon bun curls, Ieva Laguna carried it off with such grace and playfulness, I wouldn't be surprised to see this hairdo being mimicked a bunch of Russian ladies -- or myself.

Check out the Leva Laguna shoot for Vogue Russia above.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 18% | Activity: 23% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### Key Themes Behind This Trend

- **Bold Hair Trends:** The popularity of Ieva Laguna's cinnamon bun curls opens opportunities for the beauty industry to develop innovative hair styling products and techniques.
- **Retro Fashion Revival:** The 'Mad Men' inspired ensembles in Ieva Laguna's shoot indicate a resurgence of retro fashion, opening opportunities for clothing brands to create vintage-inspired collections.
- **Celebrity Hair Influencers:** Ieva Laguna's influential hairstyle in Vogue Russia provides opportunities for hairstylists and salons to collaborate with celebrities and create new trends in hair styling.

### Where This Applies

- **Beauty Industry:** The bold hair trend created by Ieva Laguna presents opportunities for the beauty industry to capitalize on innovative hair products and tools.
- **Fashion Industry:** The retro fashion revival showcased in Ieva Laguna's shoot offers opportunities for fashion brands to cater to the growing demand for vintage-inspired clothing.
- **Salon and Hairstyling Industry:** The popularity of Ieva Laguna's hairstyle suggests opportunities for salons and hairstylists to offer unique styling services and attract customers looking for trendy and distinctive looks.

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