# Sleeping Bag Princesses Iekeliene Stange AvantGarde Magazine Editorial Features Couture Covers By Summer Luu | Published 2010-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/iekeliene-stange-avantgarde References: [fashiongonerogue](http://fashiongonerogue.com/iekeliene-stange-wiglius-de-bie-avantgarde-january-february-2011/) & [avantgarde.nl](http://www.avantgarde.nl/) To celebrate its [30th anniversary](https://www.trendhunter.com/trends/nanga-30th-anniversary-collection) issue, photographer Wiglius de Bie shoots hobo-chic looks in the Iekeliene Stange AvantGarde spread. In [puffy down-filled sleeping bags](https://www.trendhunter.com/trends/zzzn-puffer-jacket), this model layers on warmth for the chilly season, putting together [voluminous and colorful looks](https://www.trendhunter.com/trends/shein-layering-lines) from the likes of Valentino, Gareth Pugh and Burberry Prorsum. Creating feminine silhouettes and creative ensembles the Iekeliene Stange AvantGarde spread makes sleeping bags a fashionable, must-have accessory. **Implications** - Youth consumers are looking to the bohemian aesthetic and lifestyle of the past to inform their current choices. This lifestyle is characterized by its nomadic nature and detachment from society; youth consumers are attracted to their freedom that this archetype represents. Companies should consider this lifestyle type when creating ads for this demographic. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bohemian Aesthetic:** Opportunity to create fashion and lifestyle products that cater to the nomadic and free-spirited nature of youth consumers. - **Layered Looks:** Potential to design and market clothing that emphasizes volume and color, allowing individuals to express their creativity. - **Sleeping Bag Fashion:** Innovative chance to develop fashionable sleeping bags that serve as both functional outdoor gear and trendy accessories. ### Sectors Adopting This - **Fashion:** Fashion brands can tap into the bohemian aesthetic and create clothing lines that appeal to youth consumers looking for freedom and uniqueness. - **Outdoor Gear:** Outdoor gear companies have the opportunity to design and produce stylish sleeping bags that cater to fashion-conscious individuals. - **Advertising:** Advertising agencies can incorporate the bohemian lifestyle archetype in their campaigns to target the youth demographic. ## Related on Trend Hunter - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Circular Outerwear Models](https://www.trendhunter.com/trends/templa-1.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Butterfly-Inspired Sleeping Bags](https://www.trendhunter.com/trends/ust-monarch-sleeping-bag.md) - [Wearable Campsite Sleeping Bags](https://www.trendhunter.com/trends/momonga-wearable-sleeping-bag.md) - [Extreme Environment Sleeping Bags](https://www.trendhunter.com/trends/aerogel-sleeping-bag.md) - [Sleeping-Friendly Duvet-Like Parkas](https://www.trendhunter.com/trends/zzzn-puffer-jacket.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)