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# Mini-Home Bookmarks
The IE-Tag is Made from Demolished Homes

By Michael Hines | Published 2011-01-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ie-tag
References: [dezeen](http://www.dezeen.com/2011/01/14/ie-tag-by-naruse-inokuma-architects/) & [narukuma](http://www.narukuma.com/)

Tokyo-based Naruse Inokuma Architects has created a unique set of [bookmarks](https://www.trendhunter.com/trends/bookmarking-tools) made out of demolished homes. The IE-tag is designed to look like little homes; they can even be arranged to form a little village.

The IE-tag is a great way to reuse the material of demolished homes that would have otherwise wound up in a landfill. Needless to say, I'll be searching for these next time I go to the [bookstore](https://www.trendhunter.com/trends/xixi-goldmye-bookstore).

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 49% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Reclaimed Material:** Using demolished homes as a material for creative products is a disruptive innovation opportunity.
- **Sustainable Design:** The IE-tag's eco-friendly approach sets a trend for sustainable design in various industries.
- **Creative Reuse:** The use of demolished homes as bookmarks showcases an innovative way to creatively repurpose materials.

### Who This Affects Most

- **Interior Design:** The IE-tag's unique design made from demolished homes presents a disruptive innovation opportunity in the interior design industry.
- **Publishing:** Bookmarks made from demolished homes could spark a trend of eco-friendly and unique bookmarks in the publishing industry.
- **Construction:** The concept of repurposing demolished homes into bookmarks can inspire the construction industry to explore new ways of reusing materials.

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