# Cause Marketing idUnited Connects Non Profits with Emerging Designers and Established Brands By idUnited | Published 2007-01-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/idunited-officially-launches References: [idUnited](http://www.idUnited.com) idUnited is a [cause marketing agency](https://www.trendhunter.com/trends/community-to-the-people) with a mission to raise money and awareness for social causes. idUnited does this by connecting NPO's with the best emerging & established brands, designers, artists, etc. Then they collaborate to bring exclusive products and experiences with a conscience. "For our first project (Which by the way officially started last night @ 11.11pm) we teamed up with two of Detroit's best emerging artists and collaborated to bring [two Detroit inspired hoodies](https://www.trendhunter.com/trends/hats-for-hope-movement). 25% of the proceeds will go toward supporting 555 Gallery/Studio (non-profit) which facilitates the development of emerging artists in the Detroit Metro area. The hoodies are only available for 22days {until Feb 19th} We only make as many as are ordered. YOUR demand determines our SUPPLY." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Cause Marketing:** Disruptive Innovation Opportunity: Creating partnerships between non-profits and brands/designers to create exclusive products that support social causes. - **Connecting Npo's with Brands:** Disruptive Innovation Opportunity: Developing platforms that facilitate collaborations between non-profit organizations and established/emerging brands to raise awareness and funds. - **Exclusive Products with a Conscience:** Disruptive Innovation Opportunity: Exploring the creation of unique and socially conscious products/experiences in collaboration with designers, artists, and brands. ### Sectors Adopting This - **Cause Marketing Agencies:** Disruptive Innovation Opportunity: Revamping the traditional agency model to focus on connecting non-profits with brands and designers for cause marketing initiatives. - **Non-profit Organizations:** Disruptive Innovation Opportunity: Embracing technology platforms that enable partnerships with brands and designers to fundraise and increase awareness for social causes. - **Fashion Industry:** Disruptive Innovation Opportunity: Leveraging collaborations between established and emerging designers and non-profits to create exclusive fashion items that generate social impact. ## Related on Trend Hunter - [Limited-Edition Pet Collections](https://www.trendhunter.com/trends/working-dogs.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Charitable Influencer-Targeting Campaigns](https://www.trendhunter.com/trends/thrift-it-back.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md)