# Sensorial Seed Installations Marije Vogelzang Debuts an Immersive Experience at IDS Toronto By Kalin Ned | Published 2019-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ids-toronto References: [dezeen](https://www.dezeen.com/2019/01/24/marije-vogelzang-seeds-caesarstone-ids-toronto/) & [marijevogelzang.nl](http://marijevogelzang.nl/) IDS Toronto is the city's interior design show. It displays cutting edge ideas that are set to push the industry forward. One of the many interesting experiences that the event gave access to is an [immersive installation](https://www.trendhunter.com/trends/justine-emard) by Dutch designer Marije Vogelzang. The direction of the exhibit is incredibly captivating. After all, the experience entails "[a journey narrated by a seed](https://www.trendhunter.com/trends/seed-stories)." Upon entering the food-based installation at IDS Toronto, individuals are prompted to eat one of two seeds. They are given a headset that delivers the seed's narration. The audience is able to survey a number of stations that are geared to [activating different senses](https://www.trendhunter.com/trends/design-you-can-feel). For example, one that encourages smelling is equipped with freshly kneaded and cooked flatbreads. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 69% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sensorial Installations:** Advancements in immersive experiences that appeal to multiple senses create opportunities for unique and engaging customer interactions. - **Food-based Narratives:** Integration of food with storytelling offers opportunities for designing memorable and impactful experiences. - **Multisensory Design:** Inclusive and accessible design that engages all of the senses creates opportunities for businesses to differentiate themselves in the marketplace. ### Industries Being Reshaped - **Interior Design:** Incorporating multisensory elements in interior design can enhance the customer experience and set businesses apart from competitors. - **Hospitality:** Offering food-based sensory experiences adds value and engagement for customers in the hospitality industry, as well as opportunities to create unique competitive advantages. - **Event Planning:** Creating immersive experiences with food and storytelling can increase event engagement and create memorable experiences for attendees. ## Related on Trend Hunter - [Immersive Nature-Inspired Design Showcases](https://www.trendhunter.com/trends/muuto-spaces.md) - [Multi-Sensory Restaurants](https://www.trendhunter.com/trends/selva-toronto.md) - [Immersive Living Room Concepts](https://www.trendhunter.com/trends/immersive-living-room.md) - [Botanical Signal Exhibits](https://www.trendhunter.com/trends/plant-pulses.md) - [Tactile Material Installations](https://www.trendhunter.com/trends/soft-world-sharp-edges.md) - [Sensory-Focused Furniture Design Exhibits](https://www.trendhunter.com/trends/time-signature.md) - [Material-Accented Dreamscape Exhibits](https://www.trendhunter.com/trends/dreamscape-exhibit.md) - [Sensory Explorative Art Exhibitions](https://www.trendhunter.com/trends/making-sense-of-color.md) - [Immersive Material Design Exhibits](https://www.trendhunter.com/trends/3daysofdesign-2025.md)