# Public Peeing PSAs Joe Media's 'Idle Free' Public Urination Spot is More Than Toilet Humor By Ryan Hinkson | Published 2010-04-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/idle-free-public-urination References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/04/stop-urinating-on-the-planet-canadians-told.html) & [jackmccullough.net](http://jackmccullough.net/idle-free-calgary-unacceptable-0) The Idle Free [public urination spot](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign) is a [tongue-in-cheek ad](https://www.trendhunter.com/trends/where-have-you-been) that shows people letting nature take its course anywhere they please. The point of the ad is that by letting our automobiles idle, we are basically pissing on the planet. Although there's a serious message, the spot is very lighthearted and actually pretty funny. You definitely know there were some *pissed*-off environmentalists behind it. This is a very witty way to demonstrate how it feels to be treated like crap--or in this case, what it feels like to be treated like the crapper. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Psas:** Creative advertising campaigns with a serious message about the environment are becoming more popular across platforms. - **Humorous Public Awareness Ads:** Humorous advertisements that can both make a point and resonate with consumers are on the rise. - **Satirical Commercials:** The use of irony and exaggeration in advertising is becoming more prevalent in this age of social media. ### Who This Affects Most - **Advertising:** There is a growing need for marketing agencies that can create impactful and original ad campaigns that resonate with viewers. - **Environmental Advocacy:** As consumers become more aware of environmental issues, businesses that prioritize sustainable practices and promote eco-friendly messaging will be in higher demand. - **Comedy:** The popularity of humorous content across social media platforms provides opportunities for comedians to create satirical spoofs and reach a wider audience. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Health-Supporting Female Plumbers](https://www.trendhunter.com/trends/world-continence-week.md)