# Inclusive Sports Clubs iDID Adventure Fosters Equality No Matter Class or Able-Bodiedness By Social Business Editor | Published 2014-07-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/idid-adventure References: [facebook](https://www.facebook.com/pages/IDID-Adventure/251034574921018) & [ididadventure](http://www.ididadventure.co.uk/) SocialBusiness.org first heard about iDID Adventure through their partnership work with Summit Clothing, which we recently featured as well. And we're so happy we did. "Our mission is to become the largest social organisation supporting individuals and professionals in creating equal opportunities, improving well-being and promoting positive life choices through adventure activities," they write about their mission and goals. iDID Adventure, a social enterprise, really fosters what it means to be inclusive -- on a number of different categories, whether it's economic status or disability. More and more, especially as societies all around the world become increasingly unequal when it comes to income, it's important to explicitly address class concerns. No matter how you do it. But it's especially amazing when fun is the name of the game. **Contact Information** iDID Adventure [website](http://www.ididadventure.co.uk/) iDID on [Facebook](https://www.facebook.com/pages/IDID-Adventure/251034574921018) iDID on [Twitter](https://twitter.com/iDID_online) iDID on [LinkedIn](https://www.linkedin.com/company/idid-adventure-ltd) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Inclusive Adventure Tourism:** The rise of adventure tourism and the call for inclusivity creates opportunities for social enterprises like iDID Adventure to scale their model. - **Social Inclusion Clubs:** Creating social clubs catered to individuals from diverse backgrounds and is inclusive can offer a new way of thinking in the tourism space. - **Wellness and Sports for All:** The wellness industry can tap into adventure sports and nurturing inclusivity in their facilities and class offerings. ### Who This Affects Most - **Adventure Tourism:** iDID Adventure serves as a model for the adventure tourism industry in promoting inclusivity and catering to a diverse audience. - **Social Enterprise:** The social enterprise industry can look to iDID Adventure as an example of a company that promotes social good while also creating fun experiences for people. - **Wellness Industry:** The wellness industry can adopt a more inclusive approach to sports and fitness, and cater to diverse audiences looking for fun experiences that promote holistic well-being. ## Related on Trend Hunter - [Adaptable Outdoor Adventures](https://www.trendhunter.com/trends/adaptive-sports-center.md) - [Inclusive Social Support Programmes](https://www.trendhunter.com/trends/mcr-social.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md) - [Comprehensive Adaptive Sport Programs](https://www.trendhunter.com/trends/active-project.md) - [Long-Term Inclusive Activity Programs](https://www.trendhunter.com/trends/activity-alliance.md) - [Inclusive Marathon Campaigns](https://www.trendhunter.com/trends/runner-321.md) - [Access-Focused Home Fitness Branding](https://www.trendhunter.com/trends/home-fitness.md) - [Accessibility-Focused Outdoor Initiatives](https://www.trendhunter.com/trends/accessible-adirondack-tourism.md) - [Inclusive Sporting Initiatives](https://www.trendhunter.com/trends/neurodiverse-sport.md)