# Surly Lyrical Mugs The IDFWU Mug Encourages People to Give You Your Space By Vasiliki Marapas | Published 2015-01-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/idfwu References: [shopjawbreaking](http://www.shopjawbreaking.com/collections/shop-all-babes/products/idfwu-before-coffee-mug) The IDFWU [mug](https://www.trendhunter.com/trends/oceanus-brass-tankard) by Jawbreaking lets those around you know that you "ain't f*ckin" with them. At least, not before you've had your [morning cup of Joe](https://www.trendhunter.com/trends/temperature-control-smart-mug). Mornings are a difficult time for many. The closest thing we have to make waking up in the AM a pleasant experience is [caffeine, the miracle drug](https://www.trendhunter.com/trends/control-freak-coffee). The absolute worst thing that can happen in the morning is when someone attempts to interact with you as though you are a fully functional human being before you've finished your first cup of the good stuff. I think Big Sean put it best when he sang, "I got a million trillion things I'd rather f*ckin' do/Than to be f*ckin' with you." Amen. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Lyrical Mugs:** Opportunity for innovative mugs that feature catchy song lyrics and express people's moods or preferences. - **Morning Coffee Ritual:** Opportunity to create products that enhance the morning coffee experience and promote personal space and individuality. - **Caffeine Culture:** Opportunity to tap into the growing trend of caffeine consumption and create products that cater to coffee lovers. ### Where This Applies - **Home Goods:** Disruptive innovation opportunity to create unique and expressive mugs that cater to consumer preferences and enhance the morning coffee experience. - **Personal Accessories:** Opportunity to design and manufacture mugs with catchy lyrics or messages that allow individuals to express their personality and preferences. - **Beverage and Coffee Industry:** Opportunity for coffee brands and retailers to expand their product offerings by incorporating creative and unique mugs that resonate with consumers. ## Related on Trend Hunter - [AI-Enhanced Smart Mugs](https://www.trendhunter.com/trends/pixelmug.md) - [Love-Reminding Kitchenware](https://www.trendhunter.com/trends/i-love-you-because-mug.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Coffee-Focused Lifestyle Capsules](https://www.trendhunter.com/trends/lazy-oaf-3.md) - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [Encouraging Reminder Kitchenware](https://www.trendhunter.com/trends/my-goal-this-week-mug.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Rock Band Coffee Brewers](https://www.trendhunter.com/trends/green-day-x-keurig-kiced-plus-brewer.md) - [Landmark-Inspired Glass Mugs](https://www.trendhunter.com/trends/starbucks-mount-fuji-glass-mug.md)