# Painfully Pierced Watches 'iDermal' by Dave Hurban Uses a Lot of Bloody Effort to Strap on a Watch By Kevin Young | Published 2012-05-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/idermal-by-dave-hurban References: [youtube](http://www.youtube.com/watch?feature=player_embedded&v=QKVNVoBScFA) & [apple](http://www.apple.com/ipodnano/) Before watching this video titled 'iDermal' by Dave Hurban, I should advise everyone to not reenact this cool yet gut-wrenching concept. It shows the process of magnetically mounting a nano iPod onto the wrist of a brave volunteer. It looks pretty futuristic and amazing but it's also literally bloody. Body piercer Hurban digs into his own skin to inject four mini pads that holds the nano. There's blood, flesh and some intensity to go through before being able to properly wear this watch. What looks like a long period of poking and picking, Hurban finally finishes the body piercing and places the nano onto his wrist. During the whole video I was really hoping he chose metals that were actually magnetic. What would happen if a newer model of the nano comes out? ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 96% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Body Modification Gadgets:** Develop a line of tech devices that can be implanted into the body for a seamless experience. - **Extreme Wearable Technology:** Advancements in wearable technology that push the limits of comfort and convenience. - **Integrating Technology with Personal Style:** Integrating technology into accessories for a more stylish and functional approach to wearables. ### Who This Affects Most - **Technology:** Tech companies that specialize in wearable tech could branch out to appeal to the body modification market. - **Fashion:** Fashion brands could integrate new wearable tech features with fashion to offer a unique and functional style. - **Cosmetics:** Cosmetic companies could explore the trend of body modification gadgets by developing new products that cater to this kind of audience. ## Related on Trend Hunter - [Liquid Droplet DIY Watches](https://www.trendhunter.com/trends/droplet-watch.md) - [Radical Watch Clasp Concepts](https://www.trendhunter.com/trends/watch-concept-1.md) - [Smartwatch-Turned Nostalgic Handheld](https://www.trendhunter.com/trends/tinypod.md) - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Opulent Anniversary Smartwatch Concepts](https://www.trendhunter.com/trends/apple-watch-x-concept.md) - [Credit Card-Eliminating Watches](https://www.trendhunter.com/trends/soulwrist.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md)