# Eco-Friendly Filtration The IDEO and 3M 'Filtrete' Promotes Sustainable Water Bottle Use By Amelia Roblin | Published 2010-11-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ideo-and-3m-filtrete References: [ohgizmo](http://www.ohgizmo.com/2010/11/08/3m-filtrete-water-station/) & [ideo](http://www.ideo.com/work/filtrete-water-station) Many people now have the nasty habit of toting plastic water bottles, and the [IDEO](https://www.trendhunter.com/trends/chewing-gum-container) and 3M 'Filtrete' has been designed to guide consumers on a more eco-friendly path. The system incorporates a sophisticated [water filtration system](https://www.trendhunter.com/trends/r9-countertop) fed by your faucet, which fills four [reusable plastic water bottles](https://www.trendhunter.com/trends/anew). Complete with convenient handles, the IDEO and 3M 'Filtrete' translucent flasks are BPA-free and optimal on the go. There's really no downside to this product, since it purifies your water in health-safe containers, all the while eliminating the use of traditional water bottles that clutter landfills. Photo Credits: [Designboom](http://www.designboom.com/weblog/cat/8/view/12011/ideo-filtrate-water-station.html) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Filtration:** Sustainability options for water usage in design is becoming prevalent, calling for more innovative eco-friendly filtration systems. - **Reusable Containers:** The trend towards sustainable water bottles and containers incentivizes businesses to incorporate eco-friendly packaging and promote sustainable water consumption. - **Water Filtration:** The demand for purified and safe water sources drives the development of new and accessible water filtration systems with eco-friendly features. ### Who This Affects Most - **Environmental Sustainability:** Innovative filtration systems can help businesses reduce their carbon footprint and decrease their impact on landfills, contributing to a more sustainable future. - **Consumer Goods:** The growing demand for eco-friendly consumer goods and packaging materials creates opportunities for business owners to develop and market more sustainable products and options. - **Water Treatment and Purification:** Advancements in water treatment and purification technology can help meet the growing demand for safe, clean, and eco-friendly water sources while improving public health and sustainability initiatives. ## Related on Trend Hunter - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Collapsible Water Filtration Bottles](https://www.trendhunter.com/trends/filtration-bottles.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Sustainable At-Home Filters](https://www.trendhunter.com/trends/compostable-water-filters.md) - [In-Room Filtration Systems](https://www.trendhunter.com/trends/inroom-filtration.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Dual Filtration Tumblers](https://www.trendhunter.com/trends/water-filter-tumbler.md)