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# Identity-Themed Magazine Editorials
Sauvage Magazine Explores Personal Meanings in 'Alter Ego'

By Kalin Ned | Published 2018-03-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/identity-magazine-editorial
References: [issuu](https://issuu.com/sauvagemagazine) & [instagram](https://www.instagram.com/moodscape/)

Online magazine Sauvage taps into the photographic work of Rachel Mantiri for an identity magazine editorial feature. 'Alter Ego' is an adventure into the inner workings of humans— a testimonial to the [non-binary nature of our feelings](https://www.trendhunter.com/trends/hughmanity), desires and personal traits.

Essentially, the dualism in the human psyche comes to the forefront in this identity magazine editorial. The model is captured in seven shots— each with a huge amount of connotative meaning that is somewhat wholly dependent on personal experience and interpretation. The viewer can witness the model, rejecting the mask of societal oppression in a hauntingly beautiful collage. Perhaps, the red hand imagery is a symbol of outsider interference, trying to re-write the individualistic nature we are each born with. Either way, the identity magazine editorial does not only shatter the glass of self-perception, it also wreaks havoc on the [notions of masculinity and femininity](https://www.trendhunter.com/trends/sujitha-shivajothi).

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 10% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Non-binary Identity:** There is a trend towards exploring and embracing non-binary identities and personal traits.
- **Personal Interpretation:** Consumers are increasingly drawn to content that allows for personal interpretation and experience.
- **Rejection of Societal Norms:** There is a growing trend towards shattering the norms of identity and rejecting societal oppression.

### Sectors Adopting This

- **Photography:** There is an opportunity in the photography industry to experiment with non-traditional expressions of identity and embrace personal interpretation.
- **Publishing:** There is a disruptive innovation opportunity in the publishing industry to create content that allows for personal interpretation and challenges societal norms around identity.
- **Fashion:** The fashion industry can disrupt norms around gendered clothing and experiment with non-binary expressions of identity.

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