# Self Identity-Themed Spring Fashion Schnayderman’s Launches the Identity Collection for SS21 By Amy Duong | Published 2020-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/identity-collection References: [hypebeast](https://hypebeast.com/2020/11/schnaydermans-identity-collection-lookbook-spring-summer-2021-release-information) Stockholm-based label Schnayderman’s introduces the new Identity collection that is set to launch for the [Spring/Summer 2021 season](https://www.trendhunter.com/trends/splendid-srping-2025). The brand references one's self identity and explores the topic on a deeper level through design aesthetics. The seasonal capsule is full of [modern silhouettes](https://www.trendhunter.com/trends/la-famiglia-collection) that are essential looks for the warmer seasons ahead. There are [soft tailored items and layering options](https://www.trendhunter.com/trends/graphpaper-yoke) as well, detailed with captivating graphics. Schnayderman’s works in collaboration with illustrator Julia De Ruvo and graphic artist Christian Altmann to create prints to join the seasonal roster. Schnayderman’s also taps Swedish jewelry label Kultur 5 to create a selection of handmade sterling silver items. A variety of identity interpretations are also explored by photographers such as Romain Sellier and Martina Bacigalupo. Image Credit: Schnayderman’s ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Self Identity-themed Fashion:** Opportunity for brands to create fashion collections that explore and celebrate individual identity through design. - **Artistic Collaboration:** Opportunity for fashion brands to collaborate with illustrators, graphic artists, and photographers to create unique and visually captivating collections. - **Layering Options:** Opportunity for fashion brands to provide versatile and functional layering options in their collections for the warmer seasons. ### Where This Applies - **Fashion:** The fashion industry can incorporate self identity themes and collaborate with artists to create innovative and visually striking collections. - **Jewelry:** Jewelry industry can explore collaborations with fashion brands to create unique and handmade pieces that complement self identity-themed fashion. - **Photography:** Photography industry can work with fashion brands to showcase and capture the essence of self identity-themed fashion collections in visually appealing ways. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md)