# AI-Curated Beauty Collections 'Identité' Uses AI and Big Data to Personalize Consumer Products By Laura McQuarrie | Published 2018-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/identite References: [techmash](http://techmash.co.uk/2018/06/14/mespoke/) & [seymourpowell](https://www.seymourpowell.com/) Identité is a new artificial intelligence concept from design company Seymourpowell that will give consumers the chance to get [bespoke beauty product collections](https://www.trendhunter.com/trends/kult-app) that are tailored to their specific wants and needs. Unlike many subscription box services that feature assorted products curated by humans, Identité draws upon [algorithms and big data](https://www.trendhunter.com/trends/ai-skincare-product-recommendation) to make smart product selections. With the app-based service, customers will be able to have the system tap into their schedule, exercise patterns and diet for the purposes of allowing Identité to anticipate one's [beauty and skincare needs](https://www.trendhunter.com/trends/smartskn). Identité takes several factors into account when making product selections: environmental factors, such as humidity and heat, personal information and popular, seasonal styles. With Identité, a consumer would receive a completely different set of products for vacationing in a hot destination to living and working in the city. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 74% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **AI-curated Beauty Collections:** AI-powered algorithms and big data are being used to create personalized beauty product collections. - **Subscription Box Services:** Subscription box services curated by humans are being replaced by AI-powered product selection. - **Personalized Skincare:** AI algorithms can analyze personal information to anticipate skincare needs. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can leverage AI and big data to deliver personalized product offerings. - **Retail and E-commerce:** AI-powered subscription box services disrupt the traditional retail industry by providing curated product selections. - **Technology and AI:** The intersection of technology and AI opens up innovative opportunities for personalized skincare and beauty products. ## Related on Trend Hunter - [AI-Powered Facial Services](https://www.trendhunter.com/trends/ai-powered-facial.md) - [Data-Driven Beauty Formulations](https://www.trendhunter.com/trends/meiyume.md) - [AI-Generated Skincare Routines](https://www.trendhunter.com/trends/noli.md) - [AI-Powered Cosmetic Assistants](https://www.trendhunter.com/trends/beauty-genius.md) - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [Mobile AI Skin Tools](https://www.trendhunter.com/trends/ai-skin-experience.md) - [AI-Crafted Hyper Personal Tools](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [AI Skincare Advisors](https://www.trendhunter.com/trends/haut-ai-skin-chat.md)