"Inspiration has become distracting."
Amidst all of the customers, competitors and marketing strategies, how can any company identify the next big thing?
The Exploiting Chaos eBook, the downloadable version of Jeremy Gutsche's award-winning innovation book, uncovers the ways in which your company can focus and filter through all of the chaos in today's marketplace.
Breaking down the process of Trend Hunting into four steps, Exploiting Chaos shows you how to uncover the "cool" trends that will actually help you revolutionize your brand. By understanding this framework, you can make sense of all the noise to uncover patterns of opportunity.
The Exploiting Chaos eBook Shows You How to Filter Through the Noise
1. Trend Hunting Framework - Exploiting Chaos breaks down the process of Trend Hunting into four steps to uncover the 'cool' trends that will help revolutionize a brand
2. Filtering Through Marketplace Chaos - Exploiting Chaos eBook shows how companies can focus and filter through the marketplace chaos and make sense of the noise to uncover patterns of opportunity
3. Opportunity Pattern Recognition - Exploiting Chaos teaches how to recognize patterns of opportunity in the marketplace and leverage them for innovation
1. Marketing - The Exploiting Chaos eBook can aid marketers in identifying new trends in the marketplace to enhance brand positioning
2. Business Strategy - Business professionals can use the Trend Hunting Framework from Exploiting Chaos to develop innovative strategies to increase company performance
3. Entrepreneurship - Exploiting Chaos can help entrepreneurs identify marketplace opportunities and leverage them to create new business ventures