"Inspiration has become distracting."
Amidst all of the customers, competitors and marketing strategies, how can any company identify the next big thing?
The Exploiting Chaos eBook, the downloadable version of Jeremy Gutsche's award-winning innovation book, uncovers the ways in which your company can focus and filter through all of the chaos in today's marketplace.
Breaking down the process of Trend Hunting into four steps, Exploiting Chaos shows you how to uncover the "cool" trends that will actually help you revolutionize your brand. By understanding this framework, you can make sense of all the noise to uncover patterns of opportunity.