# Round-the-Clock Crowdsourcing Ideas Culture's 'Ideas While You Sleep' Puts Twitter Users to Work By Marissa Brassfield | Published 2009-09-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ideas-culture-ideas-while-you-sleep References: [springwise](http://www.springwise.com/marketing_advertising/ideasculture/) & [ideasculture](http://www.ideasculture.com/index.php) Crowdsourcing is the Web 2.0 way of getting things done, and Ideas Culture's 'Ideas While You Sleep' program takes this practice one step further and uses [Twitter](https://www.trendhunter.com/trends/tweetfast1) for brainstorming or research. Once you sign up with the service, you can send your prompt online up until 4 PM, at which point Ideas Culture takes over. Using their Ideas Agents, 'Ideas While You Sleep' leverages the power of Twitter to create an [evaluation matrix and implementation plan](https://www.trendhunter.com/trends/mycutesoft)--by 10 AM the next morning. According to PSFK, Ideas Culture has 200 agents from eight countries for the 'Ideas While You Sleep' plan. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Crowdsourcing:** Disruptive innovation opportunities: Implementing crowdsourcing platforms in various industries to harness the collective intelligence of online communities for ideas and research. - **Twitter-based Brainstorming:** Disruptive innovation opportunities: Developing tools and platforms that enable real-time brainstorming and idea generation using Twitter as a medium for collaboration. - **Real-time Evaluation and Implementation:** Disruptive innovation opportunities: Creating automated systems or AI-powered solutions that can rapidly evaluate ideas and create implementation plans within short time frames. ### Sectors Adopting This - **Marketing and Advertising:** Disruptive innovation opportunities: Integrating crowdsourcing and real-time evaluation strategies to drive innovative marketing campaigns and create engaging content. - **Product Development:** Disruptive innovation opportunities: Incorporating crowdsourced ideas and real-time evaluation processes in product development to improve efficiency, enhance user experience, and foster innovation. - **Market Research:** Disruptive innovation opportunities: Utilizing crowdsourcing and Twitter-based brainstorming to gather consumer insights, conduct surveys, and generate data for market research purposes. ## Related on Trend Hunter - [Idea Generation Tools](https://www.trendhunter.com/trends/one-million-ideas.md) - [Online Idea-Sharing Platforms](https://www.trendhunter.com/trends/oasis-of-ideas.md) - [Gamified Inspiration Networks](https://www.trendhunter.com/trends/dailycrowds.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md) - [Late-Night Text Campaigns](https://www.trendhunter.com/trends/ikea-u-up.md) - [Idea Feedback Platforms](https://www.trendhunter.com/trends/only-ideas.md) - [Idea Collaboration Hubs](https://www.trendhunter.com/trends/idearify.md) - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md)