# Campaign Warns of iPod Dangers iDead in Australia By Ben Preiss | Published 2008-01-08 | World Source: Trend Hunter, https://www.trendhunter.com/trends/idead-australia-ipod References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/NSW-Police-Campaign---Watch-for-cars-when-wearing-headphones/) It seems the large number of casualties caused by pedestrians [listening to music on headphones](https://www.trendhunter.com/trends/shokz-opendots-one-headphones) while crossing streets and not paying attention to the traffic has caused Australian police to launch an eerie [awareness campaign](https://www.trendhunter.com/trends/this-is-not-a-home). Listening to your music, it's nearly impossible to hear [cars coming, sirens screeching](https://www.trendhunter.com/trends/active-worksite) or warning shouts from others. "A print campaign by NSW Police in Australia to raise awareness of the number of teenagers dying as a result of listening to iPods while they cross the road is beginning to reach epidemic proportions. Who knew!" **Implications** - Ad agencies that take a more harsh approach to communicating a strong message are sure to gain the attention they seek. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### Key Themes Behind This Trend - **Technological Awareness Campaigns:** The success of the iPod dangers campaign in Australia demonstrates a trend towards using campaigns to raise awareness about the negative impacts of technology. - **Pedestrian Safety Innovations:** The increasing number of accidents caused by distracted pedestrians listening to music highlights a trend towards developing innovative solutions to promote pedestrian safety. - **Audio Technology Regulations:** The dangers associated with listening to music while crossing streets may lead to the implementation of regulations regarding the volume and usage of audio technology in public spaces. ### Where This Applies - **Advertising and Marketing:** The harsh approach used in the iPod dangers campaign presents an opportunity for ad agencies to create impactful campaigns that raise awareness about societal issues. - **Safety and Security:** The increasing incidents of accidents caused by distracted pedestrians listening to music create a market opportunity for companies to develop innovative safety solutions and technologies. - **Consumer Electronics:** The potential regulations on audio technology usage may impact the consumer electronics industry, leading to the development of safer and more socially responsible products. ## Related on Trend Hunter - [Mobile Device Addiction Campaigns](https://www.trendhunter.com/trends/mobile-device-addiction.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Pedestrian-Detecting Crosswalks](https://www.trendhunter.com/trends/smart-pedestrian-crosswalk.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Minimizing Phone Usage Initiatives](https://www.trendhunter.com/trends/heinekens-latest-campaign.md) - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md)