# Branded Innovation Labs Cole Haan Collaborated with Flavorpill to Inspire Idea Generation By Alyson Wyers | Published 2014-09-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/idea-generation References: [psfk](http://www.psfk.com/2014/09/cole-haan.html) & [colehaan](http://www.colehaan.com/women-featured) While Cole Haan is known as an American lifestyle brand, it is not quite as well known for its idea generation as it is its [footwear](https://www.trendhunter.com/trends/sneaker-maker), for example. The retailer partnered up with Flavorpill to create an '[inspiration workshop](https://www.trendhunter.com/trends/unleash-your-genius)' and weekend innovation lab focusing on the idea behind their History Begins Here campaign. The idea generation event featured speakers from [General Assembly](https://www.trendhunter.com/trends/frigade), who inspired people to write their own history. PSFK attended and described the "carefully curated workspace" at Manhattan's Lower East Side. The two-floor venue provided inspiration at every level, including stop motion videos, notebooks of Luca Chiriani's artwork, doodles and a wall-mounted mini version of the Sketchbook Project. Cole Haan's History Begins Here fall campaign stars Dree Hemingway. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Idea Generation Workshops:** Brands partnering with external organizations to create immersive idea generation events to inspire innovative campaigns. - **Curated Workspace Environments:** Creating carefully curated workspaces that stimulate creativity and provide inspiration for new ideas. - **Collaborative Campaign Creation:** Brands collaborating with artists and professionals from various industries to co-create campaigns that resonate with their target audience. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers using idea generation workshops to develop unique and impactful marketing campaigns. - **Creative Services:** Creative agencies providing curated workspace environments for brands to immerse themselves in during the campaign ideation process. - **Art and Design:** Artists and designers collaborating with brands to create visually appealing and innovative campaigns that tell a compelling story. ## Related on Trend Hunter - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Innovation-Focused Furniture Design Collectives](https://www.trendhunter.com/trends/design-collective.md) - [Fictional Brand Collaboration Websites](https://www.trendhunter.com/trends/brxndai.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md)