# Cup-Style Potato Snacks Idahoan Foods Introduces the Shredded Potato Snack in Two Flavors By Kanesa D | Published 2023-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/idahoan-foods References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24440-idahoan-foods-launches-shredded-potato-snack) & [idahoan](https://idahoan.com/)  [Idahoan Foods](https://www.trendhunter.com/trends/potato-shreds), a value-focused potato brand, has unveiled a new line of microwavable snack cups dubbed '[Idahoan Potato](https://www.trendhunter.com/trends/gen-g-1) Shreds.' Arriving in two iterations of 'Triple Cheese' and 'Hidden [Valley](https://www.trendhunter.com/trends/three-bridges-potato-bakes) Original Ranch,' the new products are intended for fast and convenient consumption. “Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options, which makes the new Potato Shreds a perfect addition to our product line up," said Ryan Ellis, vice president of retail marketing and business development at Idahoan Foods. Idahoan also has plans to debut a Hidden Valley mashed potato flavor featuring the brand's signature ranch sauce in September 2023. Image Credit: Idahoan Foods ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 27% | Activity: 49% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Microwavable Snack Cups:** The introduction of Idahoan Potato Shreds in microwavable snack cups offers a fast and convenient snacking experience. - **Satisfying and Convenient Snack Options:** The demand for satisfying and convenient snack options creates opportunities for innovative products like the Idahoan Potato Shreds. - **Mixing Flavors with Potatoes:** Potatoes as a canvas for mixing with sauces and flavors present opportunities for creating unique and tasty snack options. ### Sectors Adopting This - **Value-focused Potato Brands:** Value-focused potato brands like Idahoan Foods can tap into the market demand for convenient and satisfying snack options. - **Gluten-free Snack Market:** The introduction of gluten-free potato snacks like Idahoan Potato Shreds can cater to the growing market of consumers searching for gluten-free snack options. - **Convenience Snack Industry:** The convenient snack industry can explore the potential of innovative products like microwavable snack cups to meet the increasing demand for convenient snacking solutions. ## Related on Trend Hunter - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Versatile Shredded Potato Mixes](https://www.trendhunter.com/trends/idahoan-shreds-tater-tumblers-unseasoned-mix.md) - [Packaged Mashed Potato Products](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes.md) - [Expanded Instant Potato Ranges](https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Family-Friendly Instant Potatoes](https://www.trendhunter.com/trends/idahoan-perfect-mash.md) - [Spiced Ranch Snack Chips](https://www.trendhunter.com/trends/buffalo-ranch-canyon-cut-kettle-style-potato-chips.md) - [Dressing-Inspired Potato Chips](https://www.trendhunter.com/trends/ranch-potato-chips.md)