# Expanded Instant Potato Ranges Idahoan Buttery Homestyle Mashed Potatoes Come in Three New Options By Michael Hemsworth | Published 2024-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/idahoan-buttery-homestyle-mashed-potatoes References: [progressivegrocer](https://progressivegrocer.com/idahoan-buttery-homestyle-mashed-potatoes-additions) & [idahoan](https://idahoan.com)  The [Idahoan Buttery](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes) Homestyle Mashed Potatoes range has been expanded by the brand to include a number of new products that respond to the changing preferences of today's consumer. The new additions to the brand's [instant potato product portfolio](https://www.trendhunter.com/trends/masser-family-of-companies) include the Value Size Mashed Potatoes, Dairy-Free and Reduced Sodium, which are each craft with [100% real Idaho potatoes](https://www.trendhunter.com/trends/fully-baked-idaho-potatoes). The Value Size Mashed Potatoes come in a 12-ounce resealable pouch, while the plant-based Dairy-Free option comes in a four-ounce pack. The Reduced Sodium option is reported to contain 30% less sodium than the brand's other varieties. The new additions to the Idahoan Buttery Homestyle Mashed Potatoes range are priced from $1.69 to $4.49, depending on the variety and size. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 53% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Value-size Convenience:** The launch of value-size mashed potato pouches caters to cost-conscious consumers seeking convenience and long shelf life. - **Dairy-free Alternatives:** Expanding into dairy-free options aligns with the growing demand for plant-based foods among health-conscious and lactose-intolerant consumers. - **Reduced Sodium Options:** Offering reduced sodium variants addresses the increasing public awareness and concern over sodium intake and its health implications. ### Who This Affects Most - **Packaged Foods:** The packaged foods industry can leverage new product variations to meet diverse dietary needs and preferences. - **Health and Wellness:** Opportunities abound for innovation in the health and wellness industry with the introduction of lower sodium and dairy-free food products. - **Retail:** Retailers can capitalize on the trend toward larger, resealable packages that offer greater value and convenience for consumers. ## Related on Trend Hunter - [Packaged Mashed Potato Products](https://www.trendhunter.com/trends/buttery-homestyle-mashed-potatoes.md) - [Family-Friendly Instant Potatoes](https://www.trendhunter.com/trends/idahoan-perfect-mash.md) - [Protein-Rich Mashed Potatoes](https://www.trendhunter.com/trends/idahoan-foods-1.md) - [Protein Mashed Potatoes](https://www.trendhunter.com/trends/protein-mashed-potatoes.md) - [Cup-Style Potato Snacks](https://www.trendhunter.com/trends/idahoan-foods.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Real Mashed Potato Campaigns](https://www.trendhunter.com/trends/real-mashed-potato.md) - [Clean Plant-Based Food Labels](https://www.trendhunter.com/trends/clean-plantbased-food.md) - [Snackable Potato Shreds](https://www.trendhunter.com/trends/potato-shreds.md)