# Distressed Desert Editorials The i-D Winter Imaan Hammam Photoshoot Displays Barren Backdrops By Jordy E | Published 2014-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-winter References: [thefashionography](http://thefashionography.com/imaan-hammam-id-winter-2014) & [id-mag](http://www.id-mag.com) The i-D Winter 2014 editorial featuring Imaan Hammam displays an assortment of bare, desert-themed backdrops. Hammam stood in front of blue skies and low peaks, captured here for the publication by photographer Zoe Ghertner. Ghertner captured an assortment of outfits that were put together by stylist Tracey Nicholson. Selected by Nicholson were cropped cream bandeaus, high rise denim jeans and snakeskin jackets, pieces that make this i-D magazine production all the more striking. With [bright 1980s print bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop) and patterned jackets, Nicholson is proving that there is no such thing as too daring of a look. Instead, the style expert is advocating for [avant-garde ensembles](https://www.trendhunter.com/trends/hm-x-glenn-martens) that will make for memorable displays of high end fashion. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Desert Aesthetic:** Fashion brands and interior designers could utilize barren and arid backdrops for their advertisements and designs. - **Bold Fashion:** Fashion designers and stylists can push the envelope by incorporating daring and uniquely bold styles into their collections and shoots. - **Retro Prints:** Print designers can look to the 1980s for inspiration and create bold, eye-catching designs that would work well in fashion and interior design alike. ### Where This Applies - **Fashion:** Brands and designers can incorporate the desert aesthetic and bold fashions into clothing lines, advertising campaigns, and fashion shoots. - **Interior Design:** Interior designers can take inspiration from the desert aesthetic and incorporate barren and arid backdrops into their designs. - **Printing:** Print designers can create bold, 1980s-inspired designs that would work well in fashion and interior design alike for use in advertising campaigns and other marketing materials. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)