# Surreal Statement Piece Editorials The i-D Summer 2014 Julia Nobis Photoshoot Shows Striking Items By Jordy E | Published 2014-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-summer-2014 References: [thefashionography](http://thefashionography.com/julia-nobis-willy-vanderperre-id-summer-2014) & [i-d.vice](http://i-d.vice.com/en_gb) The i-D Magazine Summer 2014 Julia Nobis photoshoot provides a rather intense look at the model. Photographer Willy Vanderperre stuck to the basis in a [minimalist manner](https://www.trendhunter.com/trends/nike-x-sacai) by focusing on one or two clothing items in each shot, zeroing in on simplicity and style all at once. Working alongside Vanderperre for this i-D Magazine production was stylist Olivier Rizzo. Instead of dressing up Nobis in an exaggerated manner with a host of accessories and over the top apparel, he brought the scene to a relatable level with thick crew neck sweaters, athletic vests and a [basic black blazer](https://www.trendhunter.com/trends/studio-nicholson-fw25). Despite the relaxed nature of this editorial, the incorporation of [couture pieces](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026) still set it over the edge. Sheer plastic booties make it apparent that viewers are taking in a chic, high end set. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Fashion:** There is potential for a disruptive innovation opportunity to create minimalist clothing lines that focus on simplicity and style, rather than over-the-top apparel and accessories. - **Statement Pieces:** There is potential for a disruptive innovation opportunity to create clothing lines that focus on one or two striking pieces in each shot, zeroing in on the unique and daring all at once. - **Couture in Everyday Life:** There is potential for a disruptive innovation opportunity to integrate couture pieces into everyday fashion, such as sheer plastic booties or other unique high-end accessories. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from embracing minimalist fashion and statement pieces, as well as finding ways to incorporate high-end couture into everyday fashion. - **Photography:** The photography industry can benefit from experimenting with minimalist fashion and statement pieces in photoshoots, as well as finding ways to highlight unique and daring pieces in each shot. - **Retail:** The retail industry can benefit from offering consumers clothing and accessories that embrace minimalist fashion, statement pieces, and integrating high-end couture pieces into everyday wear to make them feel fashionable and unique. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)