# Targeted Plant-Based Cosmeceuticals ID Skin Identity is a Line of Skincare for Gen Z By Laura McQuarrie | Published 2024-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-skin-identity References: [highxtar](https://highxtar.com/en/id-skin-identity-ideal-skincare-products-for-gen-z/) & [skingenerics](https://skingenerics.com/en)  [Gen Z's](https://www.trendhunter.com/trends/epic-skincare) interest in skincare inspired Skin Generics to create ID Skin Identity, a product line meticulously made to cater to their specific needs and align with their needs and values. These premium cosmeceutical products are vegan with a high concentration of actives and sensory textures. The blue-hued Eye Contour with Caffeine, for example, is a lightweight serum that targets the eye area's dark circles, bags and expression lines. With an overwhelming amount of skincare solutions on the market, this [skincare range for all skin types](https://www.trendhunter.com/trends/pour-tous) makes it easy for young consumers to find what fits their needs with bundled sets like the Even [Tone](https://www.trendhunter.com/trends/tone) Routine, which pairs the brand's Niacinamide Moisturizing Cream with the Niacinamide Moisturizing Serum and the Hyaluronic Acid Moisturizing Serum. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 77% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customized Cosmeceutical Solutions:** ID Skin Identity caters to Gen Z's specific skincare needs with vegan products featuring high concentrations of actives and unique textures. - **Bundle Set Offerings:** The Even Tone Routine bundle from Skin Generics simplifies the skincare shopping experience for young consumers by combining complementary products in convenient sets. - **Targeted Skincare Formulations:** The blue-hued Eye Contour with Caffeine serum illustrates a trend towards specialized skincare products that address key concerns like dark circles and expression lines. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the demand for vegan, high-activity skincare products tailored to specific consumer segments and preferences. - **Retail and E-commerce:** Retail and e-commerce sectors have an opportunity to enhance customer experience by offering bundled skincare sets that simplify the product selection process for shoppers. - **Chemical and Formulation Science:** The chemical and formulation science industry can explore innovations in creating targeted skincare formulations that deliver effective results for specific skin concerns. ## Related on Trend Hunter - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Gen Z-Focused Eye Creams](https://www.trendhunter.com/trends/morning-rays.md) - [Health-Focused Youth Skincare](https://www.trendhunter.com/trends/revolution-skin.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Neurocosmetic Skincare Trios](https://www.trendhunter.com/trends/happy-skin-routine.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Hypoallergenic Gen Z Skincare](https://www.trendhunter.com/trends/saint-crewe.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Micro-Peptide Moisturizers](https://www.trendhunter.com/trends/collagen-bank1.md)