# Stormy Androgynous Editorials i-D Magazine 'Work Hard and Be Nice to People' Stars Arizona Muse By Meghan Young | Published 2012-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-magazine-work-hard-and-be-nice-to-people References: [fashiongonerogue](http://fashiongonerogue.com/arizona-muse-i-d-winter-2012-cover-shoot-richard-bush/) & [i-donline](http://i-donline.com/) The i-D Magazine 'Work Hard and Be Nice to People' editorial focuses as much on positive energy as it does on [androgynous fashion](https://www.trendhunter.com/trends/sujitha-shivajothi). Taking a page from model [Arizona Muse's](https://www.trendhunter.com/trends/tna-wrestling) book, it encourages people to "have fun, be considerate and care about everything." What is even better, is adopting that mind frame in as fashionable a way as possible. In this case, that involves [tailored outerwear](https://www.trendhunter.com/trends/studio-nicholson-fw25), dapper suiting and a punk hairstyle all fit for men but made for women. Shot by photographer Richard Bush, the i-D Magazine 'Work Hard and Be Nice to People' editorial appears in the winter 2012 issue of the publication. Stylist Sarah Richardson outfitted the American beauty in pieces from such labels as Celine, Marc Jacobs, Jean Paul Gaultier and Pringle of Scotland. The looks were perfected by hairstylist Keith Wainwright and makeup artist Lloyd Simmonds. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 94% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Androgynous Fashion:** Disruptive innovation opportunity: Develop gender-neutral clothing lines that appeal to both men and women. - **Positive Energy:** Disruptive innovation opportunity: Create products or services that promote positivity and well-being in a fashionable way. - **Tailored Outerwear:** Disruptive innovation opportunity: Design customizable outerwear options that suit individual preferences and styles. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate androgynous fashion elements into mainstream clothing lines. - **Beauty:** Disruptive innovation opportunity: Develop beauty products that enhance self-confidence and promote positive self-image. - **Photography:** Disruptive innovation opportunity: Explore new artistic approaches in fashion photography to challenge traditional beauty standards. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)