# Disheveled Designer Editorials The i-D Magazine Summer 2014 My Generation Photoshoot is Relaxed By Jordy E | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/id-magazine-summer-2014 References: [thefashionography](http://thefashionography.com/edie-campbell-marlene-marino-id-summer-2014) & [i-d.vice](http://i-d.vice.com/en_gb) The i-D Magazine Summer 2014 My Generation editorial provides a rather intense look at model Edie Campbell. Instead of appearing prim and proper, Campbell came across as elegantly disheveled in the production, all of which was documented by photographer Marlene Marino. In addition to showcasing the offbeat side of Campbell, Marino also focused on the unusual way in which stylist Sarah Richardson paired messy hair with the [upscale looks](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) of Miu Miu, Saint Laurent and Isabel Marant. Matched with Campbell's [dark eyeshadow](https://www.trendhunter.com/trends/il-pranzo-campaign) and unkempt tresses were sleek skirts, bedazzled dresses, structured tops and patterned two-piece suits. Together, the juxtaposition proved easy on the eyes and moreover quite approachable for the Spring/Summer 2014 season, offering a hefty dose of [fashion inspiration](https://www.trendhunter.com/trends/songs-of-siren). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 69% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Elegant Disheveled Styling:** Opportunity for fashion brands to experiment with unconventional pairings of messy hair and high-end clothing. - **Approachable High Fashion:** Opportunity for luxury fashion brands to create looks that are both stylish and accessible for the average consumer. - **Offbeat Fashion Photography:** Opportunity for photographers to capture unconventional and unique perspectives in fashion editorials. ### Sectors Adopting This - **Fashion:** Innovative styling and photography techniques can revitalize the fashion industry, making it more inclusive and diverse. - **Beauty:** Beauty brands can develop products and tutorials that cater to the 'elegant disheveled' aesthetic. - **Publishing:** The magazine industry can embrace a more unconventional approach to fashion editorials, attracting a wider audience. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)